Coca-Cola vs Pepsi:Which is searched more?
In September 2026, Coca-Cola had more branded searches than Pepsi among soft drink brands worldwide. Coca-Cola was estimated to have 3.2M branded searches compared to Pepsi’s 823K, and held a 54.6% Share of Search versus Pepsi’s 14.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Coca-Cola or Pepsi?
Compare the soft drink brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coca-Cola, Pepsi. The figures are in the table below the chart.
View monthly share of search table
| Month | Coca-Cola | Pepsi | Sprite | Fanta | Schweppes | 7Up | Bundaberg |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.4% | 14.3% | 11.7% | 7.8% | 6.4% | 2.9% | 1.6% |
| Nov 2025 | 52.4% | 16.6% | 11.1% | 7.4% | 7.4% | 3.3% | 1.8% |
| Dec 2025 | 50.7% | 13.1% | 13.1% | 7.1% | 10.7% | 3.2% | 2.1% |
| Jan 2026 | 52% | 15.9% | 13% | 7.1% | 7.1% | 3.2% | 1.7% |
| Feb 2026 | 52.4% | 16.6% | 11.1% | 7.4% | 7.4% | 3.3% | 1.8% |
| Mar 2026 | 55% | 14.2% | 11.6% | 7.8% | 6.3% | 2.8% | 2.3% |
| Apr 2026 | 55% | 14.2% | 11.6% | 7.8% | 6.3% | 3.5% | 1.6% |
| May 2026 | 70.8% | 8.9% | 7.3% | 4.9% | 4.9% | 2.2% | 1.2% |
| Jun 2026 | 70.2% | 8.8% | 7.2% | 4.8% | 4.8% | 3.2% | 0.97% |
| Jul 2026 | 61.5% | 11.4% | 9.3% | 5.1% | 6.2% | 5.1% | 1.5% |
| Aug 2026 | 57.1% | 12.4% | 12.4% | 6.8% | 6.8% | 3% | 1.7% |
| Sep 2026 | 54.6% | 14.1% | 11.5% | 7.7% | 6.3% | 4.2% | 1.5% |
How has the Coca-Cola and Pepsi comparison changed over the last 12 months?
3 findings
- Coca-Cola was ahead of Pepsi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coca-Cola’s estimated Share of Search among soft drink brands worldwide moved from 55.4% to 54.6%, and its estimated monthly branded searches held steady at 3.2M.
- Across the 12 months ending September 2026, Pepsi’s estimated Share of Search among soft drink brands worldwide moved from 14.3% to 14.1%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for soft drink brands worldwide in September 2026?
2 changes
In September 2026, Pepsi gained estimated Share of Search among soft drink brands worldwide, from 12.4% to 14.1%.
In September 2026, Coca-Cola lost estimated Share of Search among soft drink brands worldwide, from 57.1% to 54.6%.
Other head-to-heads among soft drink brands
How each brand is measured
Brandwave collects information about searches that people make online using Coca-Cola’s and Pepsi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.