Craftsman vs Sidchrome:Which is more popular?
In September 2026, Craftsman had more branded searches than Sidchrome among socket set brands worldwide. Craftsman had about 301,000 branded searches, while Sidchrome had 2,900. Craftsman made up 40.3% of all socket set brand searches we track, and Sidchrome accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about socket set brands, Craftsman appeared in four of the five answers and Sidchrome in none.
Who do people search for more?
Craftsman, about 104 searches for every 1 for Sidchrome
Who does AI mention more?
Craftsman, mentioned in 4 of 5 answers, Sidchrome in 0
Who does AI recommend more?
Craftsman, the only one of the two named
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Top socket set brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Craftsman was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sidchrome did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Craftsman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tekton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GearWrench4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Snap-on3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kincrome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sidchrome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about socket set brands
5 answers
Asked ChatGPT
“Which socket set brand should I buy?”
Asked ChatGPT
“What are the best socket set brands?”
Asked ChatGPT
“What's the best socket set brand for a home toolkit?”
Searched Google, AI Overview
“best socket set”
Searched Google, AI Overview
“mechanic socket set”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Craftsman or Sidchrome more popular in search?
This chart shows how often people search Google for Craftsman and Sidchrome by name. Each line represents a brand's share of searches for all six socket set brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, Sidchrome. The figures are in the table below the chart.
View monthly share of searches table
| Month | Craftsman | Snap-on | Tekton | GearWrench | Kincrome | Sidchrome |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 44.6% | 9% | 7.3% | 2.2% | 0.53% |
| Nov 2025 | 32.5% | 48.6% | 8% | 8% | 2.4% | 0.48% |
| Dec 2025 | 40.6% | 40.6% | 8.2% | 8.2% | 2% | 0.49% |
| Jan 2026 | 40.6% | 40.6% | 8.2% | 8.2% | 2% | 0.49% |
| Feb 2026 | 46.1% | 37.7% | 7.6% | 6.2% | 1.9% | 0.45% |
| Mar 2026 | 51.2% | 34.2% | 6.9% | 5.6% | 1.7% | 0.41% |
| Apr 2026 | 46.1% | 37.7% | 7.6% | 6.2% | 1.9% | 0.45% |
| May 2026 | 46.1% | 37.7% | 7.6% | 6.2% | 1.9% | 0.55% |
| Jun 2026 | 49.6% | 33.1% | 8.1% | 6.7% | 2% | 0.48% |
| Jul 2026 | 45.6% | 30.4% | 16.7% | 5% | 1.8% | 0.45% |
| Aug 2026 | 44.3% | 36.2% | 10.9% | 6% | 2.2% | 0.43% |
| Sep 2026 | 40.3% | 40.3% | 9.9% | 6.6% | 2.4% | 0.39% |
How has the Craftsman and Sidchrome comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Sidchrome in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among socket set brands worldwide moved from 36.4% to 40.3%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Sidchrome’s share of searches among socket set brands worldwide moved from 0.53% to 0.39%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for socket set brands worldwide in September 2026?
2 changes
In September 2026, Craftsman lost share of searches among socket set brands worldwide, from 44.3% to 40.3%.
Estimated monthly branded searches for Sidchrome worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Sidchrome’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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