Craftsman vs Snap-on:Which is more popular?
In September 2026, Craftsman and Snap-on were level in searches among socket set brands worldwide, with an estimated 301K branded searches each, at 40.3% of the total each. When we asked ChatGPT and Google AI Overviews about socket set brands, Craftsman appeared in four of the five answers and Snap-on in three. Craftsman and Snap-on were each mentioned first in two of the four answers.
Who do people search for more?
Craftsman and Snap-on are searched for about as often as each other.
Who does AI mention more?
Craftsman, mentioned in 4 of 5 answers, Snap-on in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top socket set brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Craftsman was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Snap-on was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Craftsman and Snap-on were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Craftsman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tekton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GearWrench4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Snap-on3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kincrome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sidchrome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about socket set brands
5 answers
Asked ChatGPT
“Which socket set brand should I buy?”
Asked ChatGPT
“What are the best socket set brands?”
Asked ChatGPT
“What's the best socket set brand for a home toolkit?”
Searched Google, AI Overview
“best socket set”
Searched Google, AI Overview
“mechanic socket set”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Craftsman or Snap-on more popular in search?
This chart shows how often people search Google for Craftsman and Snap-on by name. Each line represents a brand's share of searches for all six socket set brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, Snap-on. The figures are in the table below the chart.
View monthly share of searches table
| Month | Craftsman | Snap-on | Tekton | GearWrench | Kincrome | Sidchrome |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 44.6% | 9% | 7.3% | 2.2% | 0.53% |
| Nov 2025 | 32.5% | 48.6% | 8% | 8% | 2.4% | 0.48% |
| Dec 2025 | 40.6% | 40.6% | 8.2% | 8.2% | 2% | 0.49% |
| Jan 2026 | 40.6% | 40.6% | 8.2% | 8.2% | 2% | 0.49% |
| Feb 2026 | 46.1% | 37.7% | 7.6% | 6.2% | 1.9% | 0.45% |
| Mar 2026 | 51.2% | 34.2% | 6.9% | 5.6% | 1.7% | 0.41% |
| Apr 2026 | 46.1% | 37.7% | 7.6% | 6.2% | 1.9% | 0.45% |
| May 2026 | 46.1% | 37.7% | 7.6% | 6.2% | 1.9% | 0.55% |
| Jun 2026 | 49.6% | 33.1% | 8.1% | 6.7% | 2% | 0.48% |
| Jul 2026 | 45.6% | 30.4% | 16.7% | 5% | 1.8% | 0.45% |
| Aug 2026 | 44.3% | 36.2% | 10.9% | 6% | 2.2% | 0.43% |
| Sep 2026 | 40.3% | 40.3% | 9.9% | 6.6% | 2.4% | 0.39% |
How has the Craftsman and Snap-on comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Craftsman took it in February 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among socket set brands worldwide moved from 36.4% to 40.3%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Snap-on’s share of searches among socket set brands worldwide moved from 44.6% to 40.3%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for socket set brands worldwide in September 2026?
2 changes
In September 2026, Snap-on gained share of searches among socket set brands worldwide, from 36.2% to 40.3%.
In September 2026, Craftsman lost share of searches among socket set brands worldwide, from 44.3% to 40.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Snap-on’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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