Craftsman vs Tekton:Which is more popular?
In September 2026, Craftsman had more branded searches than Tekton among socket set brands worldwide. Craftsman had about 301,000 branded searches, while Tekton had 74,000. Craftsman made up 40.3% of all socket set brand searches we track, and Tekton accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about socket set brands, Craftsman and Tekton each appeared in four of the five answers. Craftsman and Tekton were each mentioned first in two of the four answers.
Who do people search for more?
Craftsman, about 4 searches for every 1 for Tekton
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top socket set brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Craftsman was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tekton was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Craftsman and Tekton were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Craftsman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tekton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GearWrench4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Snap-on3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kincrome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sidchrome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about socket set brands
5 answers
Asked ChatGPT
“Which socket set brand should I buy?”
Asked ChatGPT
“What are the best socket set brands?”
Asked ChatGPT
“What's the best socket set brand for a home toolkit?”
Searched Google, AI Overview
“best socket set”
Searched Google, AI Overview
“mechanic socket set”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Craftsman or Tekton more popular in search?
This chart shows how often people search Google for Craftsman and Tekton by name. Each line represents a brand's share of searches for all six socket set brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, Tekton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Craftsman | Snap-on | Tekton | GearWrench | Kincrome | Sidchrome |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 44.6% | 9% | 7.3% | 2.2% | 0.53% |
| Nov 2025 | 32.5% | 48.6% | 8% | 8% | 2.4% | 0.48% |
| Dec 2025 | 40.6% | 40.6% | 8.2% | 8.2% | 2% | 0.49% |
| Jan 2026 | 40.6% | 40.6% | 8.2% | 8.2% | 2% | 0.49% |
| Feb 2026 | 46.1% | 37.7% | 7.6% | 6.2% | 1.9% | 0.45% |
| Mar 2026 | 51.2% | 34.2% | 6.9% | 5.6% | 1.7% | 0.41% |
| Apr 2026 | 46.1% | 37.7% | 7.6% | 6.2% | 1.9% | 0.45% |
| May 2026 | 46.1% | 37.7% | 7.6% | 6.2% | 1.9% | 0.55% |
| Jun 2026 | 49.6% | 33.1% | 8.1% | 6.7% | 2% | 0.48% |
| Jul 2026 | 45.6% | 30.4% | 16.7% | 5% | 1.8% | 0.45% |
| Aug 2026 | 44.3% | 36.2% | 10.9% | 6% | 2.2% | 0.43% |
| Sep 2026 | 40.3% | 40.3% | 9.9% | 6.6% | 2.4% | 0.39% |
How has the Craftsman and Tekton comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Tekton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among socket set brands worldwide moved from 36.4% to 40.3%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Tekton’s share of searches among socket set brands worldwide moved from 9% to 9.9%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for socket set brands worldwide in September 2026?
2 changes
In September 2026, Craftsman lost share of searches among socket set brands worldwide, from 44.3% to 40.3%.
In September 2026, Tekton lost share of searches among socket set brands worldwide, from 10.9% to 9.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Tekton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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