Snap-on vs Tekton:Which is more popular?
In September 2026, Snap-on had more branded searches than Tekton among socket set brands worldwide. Snap-on had about 301,000 branded searches, while Tekton had 74,000. Snap-on made up 40.3% of all socket set brand searches we track, and Tekton accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about socket set brands, Tekton appeared in four of the five answers and Snap-on in three. Tekton was mentioned before Snap-on in three out of four answers.
Who do people search for more?
Snap-on, about 4 searches for every 1 for Tekton
Who does AI mention more?
Tekton, mentioned in 4 of 5 answers, Snap-on in 3
Who does AI recommend more?
Tekton, named ahead of Snap-on in 3 of 4 answers
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Top socket set brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tekton was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Snap-on was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tekton was listed before Snap-on in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Craftsman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Tekton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GearWrench4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Snap-on3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kincrome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sidchrome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about socket set brands
5 answers
Asked ChatGPT
“Which socket set brand should I buy?”
Asked ChatGPT
“What are the best socket set brands?”
Asked ChatGPT
“What's the best socket set brand for a home toolkit?”
Searched Google, AI Overview
“best socket set”
Searched Google, AI Overview
“mechanic socket set”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Snap-on or Tekton more popular in search?
This chart shows how often people search Google for Snap-on and Tekton by name. Each line represents a brand's share of searches for all six socket set brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Snap-on, Tekton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Craftsman | Snap-on | Tekton | GearWrench | Kincrome | Sidchrome |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 44.6% | 9% | 7.3% | 2.2% | 0.53% |
| Nov 2025 | 32.5% | 48.6% | 8% | 8% | 2.4% | 0.48% |
| Dec 2025 | 40.6% | 40.6% | 8.2% | 8.2% | 2% | 0.49% |
| Jan 2026 | 40.6% | 40.6% | 8.2% | 8.2% | 2% | 0.49% |
| Feb 2026 | 46.1% | 37.7% | 7.6% | 6.2% | 1.9% | 0.45% |
| Mar 2026 | 51.2% | 34.2% | 6.9% | 5.6% | 1.7% | 0.41% |
| Apr 2026 | 46.1% | 37.7% | 7.6% | 6.2% | 1.9% | 0.45% |
| May 2026 | 46.1% | 37.7% | 7.6% | 6.2% | 1.9% | 0.55% |
| Jun 2026 | 49.6% | 33.1% | 8.1% | 6.7% | 2% | 0.48% |
| Jul 2026 | 45.6% | 30.4% | 16.7% | 5% | 1.8% | 0.45% |
| Aug 2026 | 44.3% | 36.2% | 10.9% | 6% | 2.2% | 0.43% |
| Sep 2026 | 40.3% | 40.3% | 9.9% | 6.6% | 2.4% | 0.39% |
How has the Snap-on and Tekton comparison changed over the last 12 months?
3 findings
- Snap-on was ahead of Tekton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Snap-on’s share of searches among socket set brands worldwide moved from 44.6% to 40.3%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Tekton’s share of searches among socket set brands worldwide moved from 9% to 9.9%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for socket set brands worldwide in September 2026?
2 changes
In September 2026, Snap-on gained share of searches among socket set brands worldwide, from 36.2% to 40.3%.
In September 2026, Tekton lost share of searches among socket set brands worldwide, from 10.9% to 9.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Snap-on’s and Tekton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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