Brandwave

Kitsch vs Scunci:Which is searched more?

In September 2026, Kitsch had more branded searches than Scunci among snap clips brands worldwide. Kitsch was estimated to have 77.7K branded searches compared to Scunci’s 5.4K, and held a 90.7% Share of Search versus Scunci’s 6.3%. These are worldwide searches for English-language branded terms.

Share of Search among snap clips brands worldwide in September 2026Which is more popular in search, Kitsch or Scunci?
Kitsch90.7%77.7K searches
vs
Scunci6.3%5.4K searches

Follow Kitsch vs Scunci and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Kitsch or Scunci?

Compare the snap clips brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kitsch and Scunci among snap clips brands worldwide, by month

Share of Search by month for Kitsch, Scunci. The figures are in the table below the chart.

View monthly share of search table
MonthKitschScunciGoody
Oct 202584.9%10%5.1%
Nov 202586.1%10.1%3.8%
Dec 202586.3%9.5%4.2%
Jan 202682.8%7.1%10.1%
Feb 202688.5%6.8%4.7%
Mar 202679.4%7.4%13.2%
Apr 202690.9%5.7%3.4%
May 202687.6%7.1%5.3%
Jun 202687.9%6.5%5.6%
Jul 202687.9%7%5.2%
Aug 202689.4%7.1%3.5%
Sep 202690.7%6.3%3%

How has the Kitsch and Scunci comparison changed over the last 12 months?

  • Kitsch was ahead of Scunci in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kitsch’s estimated Share of Search among snap clips brands worldwide moved from 84.9% to 90.7%, and its estimated monthly branded searches moved from 56.3K to 77.7K.
  • Across the 12 months ending September 2026, Scunci’s estimated Share of Search among snap clips brands worldwide moved from 10% to 6.3%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for snap clips brands worldwide in September 2026?

  1. In September 2026, Kitsch gained estimated Share of Search among snap clips brands worldwide, from 89.4% to 90.7%.

  2. In September 2026, Scunci lost estimated Share of Search among snap clips brands worldwide, from 7.1% to 6.3%.

Other head-to-heads among snap clips brands

How each brand is measured

Brandwave collects information about searches that people make online using Kitsch’s and Scunci’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kitsch

5 branded search terms

  • kitsch hair
  • kitsch hair clip
  • kitsch shampoo
  • kitsch shampoo bar
  • kitsch shower cap

Scunci

1 branded search term

  • scunci

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.