Brandwave

Goody vs Kitsch:Which is searched more?

In September 2026, Kitsch had more branded searches than Goody among snap clips brands worldwide. Kitsch was estimated to have 77.7K branded searches compared to Goody’s 2.6K, and held a 90.7% Share of Search versus Goody’s 3%. These are worldwide searches for English-language branded terms.

Share of Search among snap clips brands worldwide in September 2026Which is more popular in search, Goody or Kitsch?
Goody3%2.6K searches
vs
Kitsch90.7%77.7K searches

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Which is more popular in search, Goody or Kitsch?

Compare the snap clips brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Goody and Kitsch among snap clips brands worldwide, by month

Share of Search by month for Kitsch, Goody. The figures are in the table below the chart.

View monthly share of search table
MonthKitschScunciGoody
Oct 202584.9%10%5.1%
Nov 202586.1%10.1%3.8%
Dec 202586.3%9.5%4.2%
Jan 202682.8%7.1%10.1%
Feb 202688.5%6.8%4.7%
Mar 202679.4%7.4%13.2%
Apr 202690.9%5.7%3.4%
May 202687.6%7.1%5.3%
Jun 202687.9%6.5%5.6%
Jul 202687.9%7%5.2%
Aug 202689.4%7.1%3.5%
Sep 202690.7%6.3%3%

How has the Goody and Kitsch comparison changed over the last 12 months?

  • Kitsch was ahead of Goody in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Goody’s estimated Share of Search among snap clips brands worldwide moved from 5.1% to 3%, and its estimated monthly branded searches moved from 3.4K to 2.6K.
  • Across the 12 months ending September 2026, Kitsch’s estimated Share of Search among snap clips brands worldwide moved from 84.9% to 90.7%, and its estimated monthly branded searches moved from 56.3K to 77.7K.

How did search popularity change for snap clips brands worldwide in September 2026?

  1. In September 2026, Kitsch gained estimated Share of Search among snap clips brands worldwide, from 89.4% to 90.7%.

  2. Goody’s estimated Share of Search among snap clips brands worldwide has lost ground for 3 months in a row, from 5.6% to 3% in September 2026.

Other head-to-heads among snap clips brands

How each brand is measured

Brandwave collects information about searches that people make online using Goody’s and Kitsch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Goody

2 branded search terms

  • goody hair
  • goody hair clips

Kitsch

5 branded search terms

  • kitsch hair
  • kitsch hair clip
  • kitsch shampoo
  • kitsch shampoo bar
  • kitsch shower cap

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.