Amazon Echo vs Sonos:Which is searched more?
In September 2026, Sonos had more branded searches than Amazon Echo among smart speaker brands worldwide. Sonos was estimated to have 673K branded searches compared to Amazon Echo’s 275K, and held a 42.2% Share of Search versus Amazon Echo’s 17.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazon Echo or Sonos?
Compare the smart speaker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sonos, Amazon Echo. The figures are in the table below the chart.
View monthly share of search table
| Month | Sonos | Apple HomePod | Amazon Echo | Google Nest | Bose |
|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 18.4% | 22.1% | 20.2% | 2.4% |
| Nov 2025 | 41.6% | 16.7% | 20.9% | 18.7% | 2.2% |
| Dec 2025 | 35.1% | 19.1% | 24.3% | 19.2% | 2.2% |
| Jan 2026 | 37.9% | 20.6% | 18.9% | 20.7% | 2% |
| Feb 2026 | 37.8% | 20.6% | 18.9% | 20.7% | 2% |
| Mar 2026 | 43% | 21.5% | 17.6% | 15.7% | 2.2% |
| Apr 2026 | 41.3% | 18.4% | 19.2% | 18.5% | 2.6% |
| May 2026 | 43.1% | 17.3% | 17.6% | 19.3% | 2.7% |
| Jun 2026 | 37% | 20.2% | 20.2% | 20.3% | 2.4% |
| Jul 2026 | 40.3% | 19.8% | 18.7% | 18% | 3.1% |
| Aug 2026 | 43.8% | 19.5% | 17.9% | 16% | 2.8% |
| Sep 2026 | 42.2% | 22.9% | 17.2% | 15.4% | 2.2% |
How has the Amazon Echo and Sonos comparison changed over the last 12 months?
3 findings
- Sonos was ahead of Amazon Echo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Echo’s estimated Share of Search among smart speaker brands worldwide moved from 22.1% to 17.2%, and its estimated monthly branded searches moved from 402K to 275K.
- Across the 12 months ending September 2026, Sonos’ estimated Share of Search among smart speaker brands worldwide moved from 36.9% to 42.2%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for smart speaker brands worldwide in September 2026?
2 changes
In September 2026, Sonos lost estimated Share of Search among smart speaker brands worldwide, from 43.8% to 42.2%.
In September 2026, Amazon Echo lost estimated Share of Search among smart speaker brands worldwide, from 17.9% to 17.2%.
Other head-to-heads among smart speaker brands
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Echo’s and Sonos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Echo
2 branded search terms
- amazon echo
- echo dot
Sonos
1 branded search term
- sonos
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.