Amazon Echo vs Apple HomePod:Which is searched more?
In September 2026, Apple HomePod had more branded searches than Amazon Echo among smart speaker brands worldwide. Apple HomePod was estimated to have 366K branded searches compared to Amazon Echo’s 275K, and held a 22.9% Share of Search versus Amazon Echo’s 17.2%. These are worldwide searches for English-language branded terms.
Follow Amazon Echo vs Apple HomePod and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Amazon Echo or Apple HomePod?
Compare the smart speaker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple HomePod, Amazon Echo. The figures are in the table below the chart.
View monthly share of search table
| Month | Sonos | Apple HomePod | Amazon Echo | Google Nest | Bose |
|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 18.4% | 22.1% | 20.2% | 2.4% |
| Nov 2025 | 41.6% | 16.7% | 20.9% | 18.7% | 2.2% |
| Dec 2025 | 35.1% | 19.1% | 24.3% | 19.2% | 2.2% |
| Jan 2026 | 37.9% | 20.6% | 18.9% | 20.7% | 2% |
| Feb 2026 | 37.8% | 20.6% | 18.9% | 20.7% | 2% |
| Mar 2026 | 43% | 21.5% | 17.6% | 15.7% | 2.2% |
| Apr 2026 | 41.3% | 18.4% | 19.2% | 18.5% | 2.6% |
| May 2026 | 43.1% | 17.3% | 17.6% | 19.3% | 2.7% |
| Jun 2026 | 37% | 20.2% | 20.2% | 20.3% | 2.4% |
| Jul 2026 | 40.3% | 19.8% | 18.7% | 18% | 3.1% |
| Aug 2026 | 43.8% | 19.5% | 17.9% | 16% | 2.8% |
| Sep 2026 | 42.2% | 22.9% | 17.2% | 15.4% | 2.2% |
How has the Amazon Echo and Apple HomePod comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Apple HomePod took it in January 2026, Amazon Echo took it in April 2026, Apple HomePod took it in July 2026.
- Across the 12 months ending September 2026, Amazon Echo’s estimated Share of Search among smart speaker brands worldwide moved from 22.1% to 17.2%, and its estimated monthly branded searches moved from 402K to 275K.
- Across the 12 months ending September 2026, Apple HomePod’s estimated Share of Search among smart speaker brands worldwide moved from 18.4% to 22.9%, and its estimated monthly branded searches moved from 336K to 366K.
How did search popularity change for smart speaker brands worldwide in September 2026?
2 changes
In September 2026, Apple HomePod gained estimated Share of Search among smart speaker brands worldwide, from 19.5% to 22.9%.
In September 2026, Amazon Echo lost estimated Share of Search among smart speaker brands worldwide, from 17.9% to 17.2%.
Other head-to-heads among smart speaker brands
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Echo’s and Apple HomePod’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Echo
2 branded search terms
- amazon echo
- echo dot
Apple HomePod
2 branded search terms
- apple homepod
- homepod
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.