Amazfit vs Garmin:Which is searched more?
In September 2026, Garmin had more branded searches than Amazfit among smart Scale brands worldwide. Garmin was estimated to have 4.4M branded searches compared to Amazfit’s 788K, and held a 36.1% Share of Search versus Amazfit’s 6.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazfit or Garmin?
Compare the smart scale brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garmin, Amazfit. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Huawei | Fitbit | Eufy | Amazfit | Samsung | Noom | Renpho |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 36.6% | 10% | 8.7% | 6.3% | 4% | 1.5% | 0.39% |
| Nov 2025 | 35.9% | 32.3% | 10.7% | 9.6% | 6.6% | 3.4% | 1.1% | 0.42% |
| Dec 2025 | 38.5% | 29.5% | 10% | 9.6% | 7.2% | 3.5% | 1.2% | 0.58% |
| Jan 2026 | 38.7% | 29.7% | 9.9% | 8.6% | 7.2% | 3.5% | 1.8% | 0.57% |
| Feb 2026 | 38.4% | 29.6% | 10% | 8.6% | 7.2% | 4.1% | 1.8% | 0.47% |
| Mar 2026 | 39.7% | 30.7% | 8.6% | 8.5% | 7.2% | 3.4% | 1.5% | 0.4% |
| Apr 2026 | 39.5% | 30.5% | 10.1% | 7.6% | 7.2% | 3.2% | 1.5% | 0.4% |
| May 2026 | 37.3% | 27.7% | 16.1% | 7.6% | 6.5% | 2.9% | 1.4% | 0.43% |
| Jun 2026 | 39.6% | 24.8% | 14.7% | 8.8% | 7.2% | 3.2% | 1.2% | 0.39% |
| Jul 2026 | 40.8% | 25.8% | 12.5% | 8.2% | 7.5% | 3.5% | 1.3% | 0.41% |
| Aug 2026 | 43% | 26.9% | 10.7% | 8.1% | 6.4% | 3.4% | 1.1% | 0.42% |
| Sep 2026 | 36.1% | 34% | 11% | 7.9% | 6.5% | 2.9% | 1.1% | 0.43% |
How has the Amazfit and Garmin comparison changed over the last 12 months?
3 findings
- Garmin was ahead of Amazfit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazfit’s estimated Share of Search among smart Scale brands worldwide moved from 6.3% to 6.5%, and its estimated monthly branded searches moved from 704K to 788K.
- Across the 12 months ending September 2026, Garmin’s estimated Share of Search among smart Scale brands worldwide moved from 32.4% to 36.1%, and its estimated monthly branded searches moved from 3.6M to 4.4M.
How did search popularity change for smart Scale brands worldwide in September 2026?
2 changes
In September 2026, Garmin lost estimated Share of Search among smart Scale brands worldwide, from 43% to 36.1%.
Estimated monthly branded searches for Amazfit worldwide rose 11.9% over 12 measured months, from 704K to 788K in September 2026.
Other head-to-heads among smart Scale brands
How each brand is measured
Brandwave collects information about searches that people make online using Amazfit’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazfit
7 branded search terms
- amazfit
- amazfit balance
- amazfit fitness watch
- amazfit gtr
- amazfit smartwatch
- fitness watch amazfit
- smartwatch amazfit
Garmin
13 branded search terms
- cycling computer garmin
- fitness watch garmin
- garmin
- garmin alpha
- garmin astro
- garmin dog gps
- garmin dog tracker
- garmin edge
- garmin fenix
- garmin forerunner
- garmin smartwatch
- garmin venu
- smartwatch garmin
Put your own brand in this comparison
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