Rainbow vs Yellow:Which is searched more?
In September 2026, Rainbow had more branded searches than Yellow among sleepsuit brands worldwide. Rainbow was estimated to have 2.7M branded searches compared to Yellow’s 1.2M, and held a 17.6% Share of Search versus Yellow’s 7.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rainbow or Yellow?
Compare the sleepsuit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rainbow, Yellow. The figures are in the table below the chart.
View monthly share of search table
| Month | Bear | Ralph Lauren | Rainbow | Yellow | Bonds |
|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 33.1% | 18.2% | 8.1% | 0.04% |
| Nov 2025 | 46.9% | 31.4% | 14% | 7.7% | 0.04% |
| Dec 2025 | 46.9% | 31.4% | 14% | 7.7% | 0.03% |
| Jan 2026 | 60.3% | 22.1% | 12.1% | 5.4% | 0.02% |
| Feb 2026 | 20.1% | 36.6% | 29.9% | 13.3% | 0.05% |
| Mar 2026 | 18.8% | 34.3% | 34.3% | 12.5% | 0.06% |
| Apr 2026 | 20.1% | 36.6% | 29.9% | 13.3% | 0.06% |
| May 2026 | 16% | 35.5% | 35.5% | 12.9% | 0.06% |
| Jun 2026 | 16% | 35.5% | 35.5% | 12.9% | 0.06% |
| Jul 2026 | 16% | 35.5% | 35.5% | 12.9% | 0.06% |
| Aug 2026 | 24.1% | 35.8% | 29.3% | 10.7% | 0.05% |
| Sep 2026 | 48.2% | 26.3% | 17.6% | 7.9% | 0.03% |
How has the Rainbow and Yellow comparison changed over the last 12 months?
3 findings
- Rainbow was ahead of Yellow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rainbow’s estimated Share of Search among sleepsuit brands worldwide moved from 18.2% to 17.6%, and its estimated monthly branded searches held steady at 2.7M.
- Across the 12 months ending September 2026, Yellow’s estimated Share of Search among sleepsuit brands worldwide moved from 8.1% to 7.9%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for sleepsuit brands worldwide in September 2026?
3 changes
In September 2026, Bear overtook Ralph Lauren and Rainbow to become the leader among sleepsuit brands worldwide, with 48.2% estimated Share of Search.
In September 2026, Rainbow lost estimated Share of Search among sleepsuit brands worldwide, from 29.3% to 17.6%.
In September 2026, Yellow lost estimated Share of Search among sleepsuit brands worldwide, from 10.7% to 7.9%.
Other head-to-heads among sleepsuit brands
How each brand is measured
Brandwave collects information about searches that people make online using Rainbow’s and Yellow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.