Bear vs Ralph Lauren:Which is searched more?
In September 2026, Bear had more branded searches than Ralph Lauren among sleepsuit brands worldwide. Bear was estimated to have 7.5M branded searches compared to Ralph Lauren’s 4.1M, and held a 48.2% Share of Search versus Ralph Lauren’s 26.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bear or Ralph Lauren?
Compare the sleepsuit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bear, Ralph Lauren. The figures are in the table below the chart.
View monthly share of search table
| Month | Bear | Ralph Lauren | Rainbow | Yellow | Bonds |
|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 33.1% | 18.2% | 8.1% | 0.04% |
| Nov 2025 | 46.9% | 31.4% | 14% | 7.7% | 0.04% |
| Dec 2025 | 46.9% | 31.4% | 14% | 7.7% | 0.03% |
| Jan 2026 | 60.3% | 22.1% | 12.1% | 5.4% | 0.02% |
| Feb 2026 | 20.1% | 36.6% | 29.9% | 13.3% | 0.05% |
| Mar 2026 | 18.8% | 34.3% | 34.3% | 12.5% | 0.06% |
| Apr 2026 | 20.1% | 36.6% | 29.9% | 13.3% | 0.06% |
| May 2026 | 16% | 35.5% | 35.5% | 12.9% | 0.06% |
| Jun 2026 | 16% | 35.5% | 35.5% | 12.9% | 0.06% |
| Jul 2026 | 16% | 35.5% | 35.5% | 12.9% | 0.06% |
| Aug 2026 | 24.1% | 35.8% | 29.3% | 10.7% | 0.05% |
| Sep 2026 | 48.2% | 26.3% | 17.6% | 7.9% | 0.03% |
How has the Bear and Ralph Lauren comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Ralph Lauren took it in February 2026, Bear took it in September 2026.
- Across the 12 months ending September 2026, Bear’s estimated Share of Search among sleepsuit brands worldwide moved from 40.6% to 48.2%, and its estimated monthly branded searches moved from 6.1M to 7.5M.
- Across the 12 months ending September 2026, Ralph Lauren’s estimated Share of Search among sleepsuit brands worldwide moved from 33.1% to 26.3%, and its estimated monthly branded searches moved from 5M to 4.1M.
How did search popularity change for sleepsuit brands worldwide in September 2026?
2 changes
In September 2026, Bear overtook Ralph Lauren and Rainbow to become the leader among sleepsuit brands worldwide, with 48.2% estimated Share of Search.
In September 2026, Ralph Lauren lost estimated Share of Search among sleepsuit brands worldwide, from 35.8% to 26.3%.
Other head-to-heads among sleepsuit brands
How each brand is measured
Brandwave collects information about searches that people make online using Bear’s and Ralph Lauren’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bear
2 branded search terms
- bear
- bear notes
Ralph Lauren
1 branded search term
- ralph lauren
Put your own brand in this comparison
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