Brandwave

Exped vs Sea to Summit:Which is searched more?

In September 2026, Sea to Summit had more branded searches than Exped among sleeping bag brands worldwide. Sea to Summit was estimated to have 74K branded searches compared to Exped’s 40.5K, and held an 8.6% Share of Search versus Exped’s 4.7%. These are worldwide searches for English-language branded terms.

Share of Search among sleeping bag brands worldwide in September 2026Which is more popular in search, Exped or Sea to Summit?
Exped4.7%40.5K searches
vs
Sea to Summit8.6%74K searches

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Which is more popular in search, Exped or Sea to Summit?

Compare the sleeping bag brands campers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Exped and Sea to Summit among sleeping bag brands worldwide, by month

Share of Search by month for Sea to Summit, Exped. The figures are in the table below the chart.

View monthly share of search table
MonthKathmanduMacpacSea to SummitExpedTherm-a-RestBig Agnes
Oct 202569.4%13.9%6.2%4.2%3.4%2.8%
Nov 202568.2%16.7%6.1%3.4%3.4%2.2%
Dec 202570.2%17.1%5.2%2.8%2.8%1.9%
Jan 202666%16.2%7.3%4%4%2.7%
Feb 202665%16%7.1%4.8%3.9%3.2%
Mar 202669.4%13.9%6.2%4.2%3.4%2.8%
Apr 202667.9%16.6%6.1%3.3%3.3%2.7%
May 202665.6%16%7.2%3.9%3.9%3.2%
Jun 202668.1%16.8%6.2%3.4%3.4%2.3%
Jul 202664.6%15.8%8.6%3.9%3.9%3.2%
Aug 202666.5%13.3%8.9%4%4%3.3%
Sep 202664%15.7%8.6%4.7%3.9%3.2%

How has the Exped and Sea to Summit comparison changed over the last 12 months?

  • Sea to Summit was ahead of Exped in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Exped’s estimated Share of Search among sleeping bag brands worldwide moved from 4.2% to 4.7%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, Sea to Summit’s estimated Share of Search among sleeping bag brands worldwide moved from 6.2% to 8.6%, and its estimated monthly branded searches moved from 60.5K to 74K.

How did search popularity change for sleeping bag brands worldwide in September 2026?

  1. In September 2026, Exped gained estimated Share of Search among sleeping bag brands worldwide, from 4% to 4.7%.

  2. Estimated monthly branded searches for Sea to Summit worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

Other head-to-heads among sleeping bag brands

How each brand is measured

Brandwave collects information about searches that people make online using Exped’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Exped

1 branded search term

  • exped

Sea to Summit

1 branded search term

  • sea to summit

How the Brand Demand Index is measured

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