New Balance vs Puma:Which is searched more?
In September 2026, New Balance had more branded searches than Puma among skate shoes brands worldwide. New Balance was estimated to have 11.1M branded searches compared to Puma’s 9.4M, and held a 16.6% Share of Search versus Puma’s 14%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, New Balance or Puma?
Compare the skate shoes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for New Balance, Puma. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | Puma | DVS |
|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 32.8% | 19.2% | 12.7% | 0.19% |
| Nov 2025 | 37.4% | 34% | 17.3% | 11.2% | 0.14% |
| Dec 2025 | 37.8% | 33.6% | 16.7% | 11.7% | 0.17% |
| Jan 2026 | 40.7% | 30.8% | 15.5% | 12.8% | 0.19% |
| Feb 2026 | 36.7% | 33% | 16.8% | 13.4% | 0.2% |
| Mar 2026 | 36.5% | 33.4% | 16.5% | 13.4% | 0.16% |
| Apr 2026 | 34.1% | 31.8% | 18.8% | 15.1% | 0.19% |
| May 2026 | 31.6% | 34.2% | 14.3% | 19.8% | 0.17% |
| Jun 2026 | 34.8% | 36% | 15.9% | 13.1% | 0.19% |
| Jul 2026 | 34.6% | 36.5% | 15.6% | 13.2% | 0.19% |
| Aug 2026 | 32.6% | 34.6% | 17.8% | 14.8% | 0.18% |
| Sep 2026 | 36.4% | 32.7% | 16.6% | 14% | 0.2% |
How has the New Balance and Puma comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Puma took it in May 2026, New Balance took it in June 2026.
- Across the 12 months ending September 2026, New Balance’s estimated Share of Search among skate shoes brands worldwide moved from 19.2% to 16.6%, and its estimated monthly branded searches moved from 13.6M to 11.1M.
- Across the 12 months ending September 2026, Puma’s estimated Share of Search among skate shoes brands worldwide moved from 12.7% to 14%, and its estimated monthly branded searches moved from 9M to 9.4M.
How did search popularity change for skate shoes brands worldwide in September 2026?
2 changes
In September 2026, New Balance lost estimated Share of Search among skate shoes brands worldwide, from 17.8% to 16.6%.
In September 2026, Puma lost estimated Share of Search among skate shoes brands worldwide, from 14.8% to 14%.
Other head-to-heads among skate shoes brands
How each brand is measured
Brandwave collects information about searches that people make online using New Balance’s and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
New Balance
1 branded search term
- new balance
Puma
3 branded search terms
- puma
- puma shoes
- puma speedcat
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.