Hansgrohe vs Kohler:Which is more popular?
In September 2026, Kohler had more branded searches than Hansgrohe among shower brands worldwide. Kohler had about 368,000 branded searches, while Hansgrohe had 165,000. Kohler made up 38.2% of all shower brand searches we track, and Hansgrohe accounted for 17.1%. When we asked ChatGPT and Google AI Overviews about shower brands, Hansgrohe and Kohler each appeared in four of the five answers. Kohler was mentioned before Hansgrohe in every answer.
Who do people search for more?
Kohler, about 2 searches for every 1 for Hansgrohe
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Kohler, named ahead of Hansgrohe in every answer
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Top shower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hansgrohe and Kohler were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kohler was listed before Hansgrohe in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kohler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hansgrohe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Delta Faucet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Grohe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Caroma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Methven0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shower brands
5 answers
Asked ChatGPT
“Which shower brand should I buy?”
Asked ChatGPT
“What are the best shower brands?”
Asked ChatGPT
“What's the best shower brand for a bathroom update?”
Searched Google, AI Overview
“shower brands”
Searched Google, AI Overview
“shower for bathroom”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hansgrohe or Kohler more popular in search?
This chart shows how often people search Google for Hansgrohe and Kohler by name. Each line represents a brand's share of searches for all seven shower brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kohler, Hansgrohe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kohler | Grohe | Hansgrohe | Moen | Delta Faucet | Caroma | Methven |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 23.3% | 19% | 10.4% | 10.4% | 2.1% | 0.07% |
| Nov 2025 | 35.4% | 23.7% | 19.4% | 10.6% | 8.7% | 2.1% | 0.06% |
| Dec 2025 | 34.7% | 23.2% | 19% | 10.4% | 10.4% | 2.1% | 0.06% |
| Jan 2026 | 33.4% | 22.3% | 22.3% | 10% | 10% | 2% | 0.07% |
| Feb 2026 | 30.4% | 24.8% | 20.3% | 11.1% | 11.1% | 2.2% | 0.06% |
| Mar 2026 | 34.8% | 23.3% | 19% | 10.4% | 10.4% | 2.1% | 0.07% |
| Apr 2026 | 37% | 20.2% | 20.2% | 11.1% | 9.1% | 2.2% | 0.07% |
| May 2026 | 32.3% | 21.6% | 21.6% | 11.8% | 9.7% | 2.9% | 0.08% |
| Jun 2026 | 33.8% | 22.6% | 18.5% | 12.4% | 10.2% | 2.5% | 0.08% |
| Jul 2026 | 32.5% | 21.7% | 21.7% | 11.9% | 9.8% | 2.4% | 0.08% |
| Aug 2026 | 38.2% | 20.9% | 17.1% | 11.4% | 9.4% | 2.8% | 0.07% |
| Sep 2026 | 38.2% | 20.9% | 17.1% | 11.4% | 9.4% | 2.8% | 0.06% |
How has the Hansgrohe and Kohler comparison changed over the last 12 months?
3 findings
- Kohler was ahead of Hansgrohe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hansgrohe’s share of searches among shower brands worldwide moved from 19% to 17.1%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Kohler’s share of searches among shower brands worldwide moved from 34.8% to 38.2%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for shower brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Hansgrohe worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hansgrohe’s and Kohler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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