Grohe vs Hansgrohe:Which is more popular?
In September 2026, Grohe had more branded searches than Hansgrohe among shower brands worldwide. Grohe had about 201,000 branded searches, while Hansgrohe had 165,000. Grohe made up 20.9% of all shower brand searches we track, and Hansgrohe accounted for 17.1%. When we asked ChatGPT and Google AI Overviews about shower brands, Hansgrohe appeared in four of the five answers and Grohe in three. Hansgrohe was mentioned before Grohe in three out of four answers.
Who do people search for more?
Grohe, about 22% more searches than Hansgrohe
Who does AI mention more?
Hansgrohe, mentioned in 4 of 5 answers, Grohe in 3
Who does AI recommend more?
Hansgrohe, named ahead of Grohe in 3 of 4 answers
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Top shower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hansgrohe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Grohe was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hansgrohe was listed before Grohe in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kohler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hansgrohe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Delta Faucet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Grohe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Caroma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Methven0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shower brands
5 answers
Asked ChatGPT
“Which shower brand should I buy?”
Asked ChatGPT
“What are the best shower brands?”
Asked ChatGPT
“What's the best shower brand for a bathroom update?”
Searched Google, AI Overview
“shower brands”
Searched Google, AI Overview
“shower for bathroom”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Grohe or Hansgrohe more popular in search?
This chart shows how often people search Google for Grohe and Hansgrohe by name. Each line represents a brand's share of searches for all seven shower brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Grohe, Hansgrohe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kohler | Grohe | Hansgrohe | Moen | Delta Faucet | Caroma | Methven |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 23.3% | 19% | 10.4% | 10.4% | 2.1% | 0.07% |
| Nov 2025 | 35.4% | 23.7% | 19.4% | 10.6% | 8.7% | 2.1% | 0.06% |
| Dec 2025 | 34.7% | 23.2% | 19% | 10.4% | 10.4% | 2.1% | 0.06% |
| Jan 2026 | 33.4% | 22.3% | 22.3% | 10% | 10% | 2% | 0.07% |
| Feb 2026 | 30.4% | 24.8% | 20.3% | 11.1% | 11.1% | 2.2% | 0.06% |
| Mar 2026 | 34.8% | 23.3% | 19% | 10.4% | 10.4% | 2.1% | 0.07% |
| Apr 2026 | 37% | 20.2% | 20.2% | 11.1% | 9.1% | 2.2% | 0.07% |
| May 2026 | 32.3% | 21.6% | 21.6% | 11.8% | 9.7% | 2.9% | 0.08% |
| Jun 2026 | 33.8% | 22.6% | 18.5% | 12.4% | 10.2% | 2.5% | 0.08% |
| Jul 2026 | 32.5% | 21.7% | 21.7% | 11.9% | 9.8% | 2.4% | 0.08% |
| Aug 2026 | 38.2% | 20.9% | 17.1% | 11.4% | 9.4% | 2.8% | 0.07% |
| Sep 2026 | 38.2% | 20.9% | 17.1% | 11.4% | 9.4% | 2.8% | 0.06% |
How has the Grohe and Hansgrohe comparison changed over the last 12 months?
3 findings
- Grohe was ahead of Hansgrohe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Grohe’s share of searches among shower brands worldwide moved from 23.3% to 20.9%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Hansgrohe’s share of searches among shower brands worldwide moved from 19% to 17.1%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for shower brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Grohe’s and Hansgrohe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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