Naniwa vs Wusthof:Which is searched more?
In September 2026, Naniwa had more branded searches than Wusthof among sharpening stone brands worldwide. Naniwa had about 18,100 branded searches, while Wusthof had 1,600. Naniwa made up 49.1% of all sharpening stone brand searches we track, and Wusthof accounted for 4.3%. These are worldwide searches for English-language branded terms.
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Is Naniwa or Wusthof more popular in search?
Compare the sharpening stone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Naniwa, Wusthof. The figures are in the table below the chart.
View monthly share of searches table
| Month | Naniwa | Smith's | Norton Abrasives | Shapton | Wusthof | GLOBAL | Shun | Trend |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 19.8% | 12.5% | 4.5% | 15.1% | 1.6% | 4.5% | 0.8% |
| Nov 2025 | 34.9% | 20.8% | 11.4% | 5.6% | 19.1% | 2.5% | 4.6% | 1.3% |
| Dec 2025 | 28.1% | 16.7% | 9.1% | 5.6% | 28.1% | 2.5% | 8.4% | 1.6% |
| Jan 2026 | 39% | 18.9% | 11.8% | 5.1% | 17.4% | 1.8% | 5.1% | 1.1% |
| Feb 2026 | 42% | 16.4% | 12.1% | 4.5% | 18.7% | 1.7% | 3.6% | 0.93% |
| Mar 2026 | 35.7% | 16.9% | 11.3% | 3.9% | 19.5% | 1.4% | 10.6% | 0.74% |
| Apr 2026 | 40.2% | 15.7% | 12.1% | 4.3% | 21.9% | 1.3% | 3.4% | 0.87% |
| May 2026 | 44% | 17% | 16.5% | 4.8% | 10.7% | 1.4% | 4.8% | 0.81% |
| Jun 2026 | 40.1% | 19% | 14.8% | 4.2% | 9.7% | 1.6% | 9.7% | 0.73% |
| Jul 2026 | 39.7% | 23% | 14.7% | 4.2% | 14.5% | 1.6% | 1.6% | 0.88% |
| Aug 2026 | 41.6% | 20% | 16.1% | 5.5% | 12.4% | 2% | 1.1% | 1.3% |
| Sep 2026 | 49.1% | 19.2% | 16% | 6.5% | 4.3% | 2.4% | 1.3% | 1.1% |
How has the Naniwa and Wusthof comparison changed over the last 12 months?
3 findings
- Naniwa was ahead of Wusthof in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Naniwa’s share of searches among sharpening stone brands worldwide moved from 41.3% to 49.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Wusthof’s share of searches among sharpening stone brands worldwide moved from 15.1% to 4.3%, and its estimated monthly branded searches moved from 8.1K to 1.6K.
How did search popularity change for sharpening stone brands worldwide in September 2026?
3 changes
In September 2026, Shapton overtook Wusthof to rank 4th among sharpening stone brands worldwide, with 6.5% of the searches.
In September 2026, Naniwa gained share of searches among sharpening stone brands worldwide, from 41.6% to 49.1%.
In September 2026, Wusthof lost share of searches among sharpening stone brands worldwide, from 12.4% to 4.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Naniwa’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sharpening stone brands
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