b.tan vs Coco & Eve:Which is searched more?
In September 2026, Coco & Eve had more branded searches than b.tan among self tanner brands worldwide. Coco & Eve was estimated to have 35.9K branded searches compared to b.tan’s 27.1K, and held a 13.1% Share of Search versus b.tan’s 9.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, b.tan or Coco & Eve?
Compare the self tanner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coco & Eve, b.tan. The figures are in the table below the chart.
View monthly share of search table
| Month | Jergens | Bondi Sands | Coco & Eve | b.tan | Isle of Paradise | COOLA |
|---|---|---|---|---|---|---|
| Oct 2025 | 33% | 30% | 18.5% | 11.3% | 5.2% | 2% |
| Nov 2025 | 30.8% | 32.1% | 20.4% | 10.2% | 4.7% | 1.8% |
| Dec 2025 | 31.6% | 33.4% | 17.5% | 10.7% | 5% | 1.8% |
| Jan 2026 | 32.6% | 30.4% | 18.3% | 11.2% | 5.2% | 2.4% |
| Feb 2026 | 30.5% | 30.1% | 19.2% | 11.7% | 5.4% | 3% |
| Mar 2026 | 25.7% | 34.1% | 17.6% | 13.3% | 5% | 4.2% |
| Apr 2026 | 22% | 39.6% | 17% | 12.6% | 4.8% | 4% |
| May 2026 | 21.6% | 40.1% | 16.4% | 12.4% | 4.7% | 4.9% |
| Jun 2026 | 20.6% | 40.7% | 17.1% | 10.6% | 4.8% | 6.2% |
| Jul 2026 | 28.5% | 36% | 14.5% | 10.8% | 4.1% | 6.3% |
| Aug 2026 | 33.1% | 34.2% | 13.7% | 10.2% | 4.7% | 4% |
| Sep 2026 | 38.4% | 32.8% | 13.1% | 9.9% | 3.7% | 2.1% |
How has the b.tan and Coco & Eve comparison changed over the last 12 months?
3 findings
- Coco & Eve was ahead of b.tan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, b.tan’s estimated Share of Search among self tanner brands worldwide moved from 11.3% to 9.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Coco & Eve’s estimated Share of Search among self tanner brands worldwide moved from 18.5% to 13.1%, and its estimated monthly branded searches moved from 54.2K to 35.9K.
How did search popularity change for self tanner brands worldwide in September 2026?
2 changes
In September 2026, Coco & Eve lost estimated Share of Search among self tanner brands worldwide, from 13.7% to 13.1%.
Estimated monthly branded searches for b.tan worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Other head-to-heads among self tanner brands
How each brand is measured
Brandwave collects information about searches that people make online using b.tan’s and Coco & Eve’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
b.tan
2 branded search terms
- b tan
- btan
Coco & Eve
3 branded search terms
- coco and eve
- coco eve
- cocoeve
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