DeWalt vs Hilti:Which is more popular?
In September 2026, DeWalt had more branded searches than Hilti among SDS drill brands worldwide. DeWalt had about 673,000 branded searches, while Hilti had 27,100. DeWalt made up 18.3% of all SDS drill brand searches we track, and Hilti accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about SDS drill brands, DeWalt appeared in all five answers and Hilti in two. DeWalt was mentioned before Hilti in three out of five answers.
Who do people search for more?
DeWalt, about 25 searches for every 1 for Hilti
Who does AI mention more?
DeWalt, mentioned in every answer we collected
Who does AI recommend more?
DeWalt, named ahead of Hilti in 3 of 5 answers
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Top SDS drill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt appeared in all five answers. Hilti was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was listed before Hilti in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Milwaukee1st- Bosch Professional2nd
- DeWalt3rd
Hilti4th
Makita5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch Professional3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hilti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SDS drill brands
5 answers
Asked ChatGPT
“Which SDS drill brand should I buy?”
Asked ChatGPT
“What are the best SDS drill brands?”
Asked ChatGPT
“What's the best SDS drill brand for masonry drilling?”
Searched Google, AI Overview
“best sds drill”
Searched Google, AI Overview
“sds drill comparison”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DeWalt or Hilti more popular in search?
This chart shows how often people search Google for DeWalt and Hilti by name. Each line represents a brand's share of searches for all five SDS drill brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DeWalt, Hilti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Bosch Professional | Hilti |
|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 31.2% | 14.9% | 3.7% | 0.49% |
| Nov 2025 | 47.5% | 30.3% | 17.4% | 4.3% | 0.47% |
| Dec 2025 | 50.5% | 26.7% | 18.6% | 3.7% | 0.5% |
| Jan 2026 | 49.8% | 26.8% | 18.3% | 4.5% | 0.6% |
| Feb 2026 | 50.5% | 26.6% | 18.6% | 3.7% | 0.61% |
| Mar 2026 | 47.3% | 30% | 17.4% | 4.3% | 1% |
| Apr 2026 | 49.7% | 26.7% | 18.3% | 4.5% | 0.9% |
| May 2026 | 49.5% | 26.9% | 18.2% | 4.5% | 0.9% |
| Jun 2026 | 50% | 27.2% | 18.4% | 3.7% | 0.74% |
| Jul 2026 | 55% | 24.4% | 16.5% | 3.3% | 0.81% |
| Aug 2026 | 50% | 27.2% | 18.4% | 3.7% | 0.74% |
| Sep 2026 | 49.9% | 27.4% | 18.3% | 3.7% | 0.74% |
How has the DeWalt and Hilti comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Hilti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among SDS drill brands worldwide moved from 14.9% to 18.3%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Hilti’s share of searches among SDS drill brands worldwide moved from 0.49% to 0.74%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for SDS drill brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Hilti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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