Brandwave

Screenwriting software:Which brands are most popular in search?

In August 2026, Highland was the most searched among screenwriting software worldwide, with an estimated 550K branded searches and 72.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Highland72.3%
  2. Celtx9.7%
  3. WriterDuet7.9%
  4. Final Draft6.5%
  5. Arc Studio3.6%

Follow screenwriting software and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the software screenwriters write in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among screenwriting software worldwide, by month

Share of Search by month for Highland, Celtx, WriterDuet, Final Draft, Arc Studio. The figures are in the table below the chart.

View monthly share of search table
MonthHighlandCeltxWriterDuetFinal DraftArc Studio
Oct 202559.2%17.8%9.7%9.7%3.6%
Nov 202557.9%17.4%9.5%11.7%3.5%
Dec 202565.3%13.1%8.8%8.8%3.9%
Jan 202661.2%15%10.1%10.1%3.7%
Feb 202657.5%17.2%11.6%9.5%4.2%
Mar 202659%17.7%11.9%7.9%3.6%
Apr 202662.4%15.2%10.3%8.4%3.8%
May 202663.3%15.5%10.4%7%3.8%
Jun 202668.6%11.3%9.2%7.5%3.4%
Jul 202668.6%11.3%9.2%7.5%3.4%
Aug 202672.3%9.7%7.9%6.5%3.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Highland

    72.3%

    Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +3.7 points.

  2. 2.Celtx

    9.7%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -1 points.

  5. Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among screenwriting software worldwide?

In August 2026, Highland was the most searched among screenwriting software worldwide, with an estimated 550K branded searches and 72.3% estimated Share of Search within this set. Celtx is in 2nd place, 62.5 percentage points behind at 9.7% Share of Search.

Global screenwriting software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Highland59.2% → 72.3%72.3%Aug 202657.5%Feb 20261st
Celtx17.8% → 9.7%17.8%Oct 20259.7%Aug 20262nd
WriterDuet9.7% → 7.9%11.9%Mar 20267.9%Aug 20264th → 3rd
Final Draft9.7% → 6.5%11.7%Nov 20256.5%Aug 20263rd → 4th
Arc Studio3.6%4.2%Feb 20263.4%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Highland’s estimated Share of Search among screenwriting software worldwide increased from 59.2% to 72.3%.
  • Across the 11 months ending August 2026, Celtx’s estimated Share of Search among screenwriting software worldwide decreased from 17.8% to 9.7%.
  • Across the 11 months ending August 2026, WriterDuet’s estimated Share of Search among screenwriting software worldwide decreased from 9.7% to 7.9%.
  • Across the 11 months ending August 2026, Final Draft’s estimated Share of Search among screenwriting software worldwide decreased from 9.7% to 6.5%.
  • Across the 11 months ending August 2026, Highland’s estimated Share of Search among screenwriting software worldwide peaked at 72.3% in August 2026 and was lowest at 57.5% in February 2026.
  • Across the 11 months ending August 2026, WriterDuet’s estimated Share of Search among screenwriting software worldwide peaked at 11.9% in March 2026 and was lowest at 7.9% in August 2026.
  • Across the 11 months ending August 2026, Final Draft’s estimated Share of Search among screenwriting software worldwide peaked at 11.7% in November 2025 and was lowest at 6.5% in August 2026.
  • Across the 11 months ending August 2026, WriterDuet rose from 4th to 3rd among screenwriting software worldwide.
  • Across the 11 months ending August 2026, Final Draft fell from 3rd to 4th among screenwriting software worldwide.
  • Across the 11 months ending August 2026, Arc Studio held steady: its estimated Share of Search among screenwriting software worldwide moved less than 0.5 percentage points.

How did search popularity change for screenwriting software worldwide in August 2026?

  1. In August 2026, Highland gained estimated Share of Search among screenwriting software worldwide, from 68.6% to 72.3%.

  2. In August 2026, Celtx lost estimated Share of Search among screenwriting software worldwide, from 11.3% to 9.7%.

  3. In August 2026, WriterDuet lost estimated Share of Search among screenwriting software worldwide, from 9.2% to 7.9%.

  4. In August 2026, Final Draft lost estimated Share of Search among screenwriting software worldwide, from 7.5% to 6.5%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.