Celtx vs Highland:Which is more popular by branded search?
In August 2026, Highland had more branded searches than Celtx among screenwriting software worldwide. Highland was estimated to have 550K branded searches compared to Celtx’s 74K, and held a 72.3% Share of Search versus Celtx’s 9.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Celtx or Highland?
Compare the software screenwriters write in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Highland, Celtx. The figures are in the table below the chart.
View monthly share of search table
| Month | Highland | Celtx | WriterDuet | Final Draft | Arc Studio |
|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 17.8% | 9.7% | 9.7% | 3.6% |
| Nov 2025 | 57.9% | 17.4% | 9.5% | 11.7% | 3.5% |
| Dec 2025 | 65.3% | 13.1% | 8.8% | 8.8% | 3.9% |
| Jan 2026 | 61.2% | 15% | 10.1% | 10.1% | 3.7% |
| Feb 2026 | 57.5% | 17.2% | 11.6% | 9.5% | 4.2% |
| Mar 2026 | 59% | 17.7% | 11.9% | 7.9% | 3.6% |
| Apr 2026 | 62.4% | 15.2% | 10.3% | 8.4% | 3.8% |
| May 2026 | 63.3% | 15.5% | 10.4% | 7% | 3.8% |
| Jun 2026 | 68.6% | 11.3% | 9.2% | 7.5% | 3.4% |
| Jul 2026 | 68.6% | 11.3% | 9.2% | 7.5% | 3.4% |
| Aug 2026 | 72.3% | 9.7% | 7.9% | 6.5% | 3.6% |
| Sep 2026 | — | — | — | — | — |
How has the Celtx and Highland comparison changed over the last 12 months?
3 findings
- Highland was ahead of Celtx in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Celtx’s estimated Share of Search among screenwriting software worldwide moved from 17.8% to 9.7%, and its estimated monthly branded searches moved from 135K to 74K.
- Across the 11 months ending August 2026, Highland’s estimated Share of Search among screenwriting software worldwide moved from 59.2% to 72.3%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for screenwriting software worldwide in August 2026?
2 changes
In August 2026, Highland gained estimated Share of Search among screenwriting software worldwide, from 68.6% to 72.3%.
In August 2026, Celtx lost estimated Share of Search among screenwriting software worldwide, from 11.3% to 9.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Celtx’s and Highland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.