Brandwave

How popular isHighland in search?

In August 2026, there were an estimated 550K branded searches for Highland worldwide which is up 22.2% over the last 11 months. Highland holds 72.3% estimated Share of Search among screenwriting software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Highland72.3%
  2. Celtx9.7%
  3. WriterDuet7.9%
  4. Final Draft6.5%
  5. Arc Studio3.6%
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Which screenwriting software compete with Highland?

Highland against screenwriting software worldwide, by month

Share of Search by month for Highland, Celtx, WriterDuet, Final Draft, Arc Studio. The figures are in the table below the chart.

View monthly share of search table
MonthHighlandCeltxWriterDuetFinal DraftArc Studio
Oct 202559.2%17.8%9.7%9.7%3.6%
Nov 202557.9%17.4%9.5%11.7%3.5%
Dec 202565.3%13.1%8.8%8.8%3.9%
Jan 202661.2%15%10.1%10.1%3.7%
Feb 202657.5%17.2%11.6%9.5%4.2%
Mar 202659%17.7%11.9%7.9%3.6%
Apr 202662.4%15.2%10.3%8.4%3.8%
May 202663.3%15.5%10.4%7%3.8%
Jun 202668.6%11.3%9.2%7.5%3.4%
Jul 202668.6%11.3%9.2%7.5%3.4%
Aug 202672.3%9.7%7.9%6.5%3.6%
Sep 2026—————

  1. 1.Highland

    72.3%

    Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +3.7 points.

  2. 2.Celtx

    9.7%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.WriterDuet

    7.9%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Final Draft

    6.5%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Arc Studio

    3.6%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

Compare search popularity between Highland and its closest rivals

How has branded search demand for Highland changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Highland worldwide rose from 450K to 550K.
  • Across the 11 months ending August 2026, Highland’s estimated Share of Search among screenwriting software worldwide increased from 59.2% to 72.3%.
  • Across the 11 months ending August 2026, Highland’s estimated Share of Search among screenwriting software worldwide peaked at 72.3% in August 2026 and was lowest at 57.5% in February 2026.

How did search popularity change for screenwriting software worldwide in August 2026?

  1. In August 2026, Highland gained estimated Share of Search among screenwriting software worldwide, from 68.6% to 72.3%.

  2. In August 2026, Celtx lost estimated Share of Search among screenwriting software worldwide, from 11.3% to 9.7%.

  3. In August 2026, WriterDuet lost estimated Share of Search among screenwriting software worldwide, from 9.2% to 7.9%.

  4. In August 2026, Final Draft lost estimated Share of Search among screenwriting software worldwide, from 7.5% to 6.5%.

How is Highland measured?

Brandwave collects information about searches that people make online using Highland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • highland

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How the Brand Demand Index is measured

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