Highland vs WriterDuet:Which is more popular by branded search?
In August 2026, Highland had more branded searches than WriterDuet among screenwriting software worldwide. Highland was estimated to have 550K branded searches compared to WriterDuet’s 60.5K, and held a 72.3% Share of Search versus WriterDuet’s 7.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Highland or WriterDuet?
Compare the software screenwriters write in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Highland, WriterDuet. The figures are in the table below the chart.
View monthly share of search table
| Month | Highland | Celtx | WriterDuet | Final Draft | Arc Studio |
|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 17.8% | 9.7% | 9.7% | 3.6% |
| Nov 2025 | 57.9% | 17.4% | 9.5% | 11.7% | 3.5% |
| Dec 2025 | 65.3% | 13.1% | 8.8% | 8.8% | 3.9% |
| Jan 2026 | 61.2% | 15% | 10.1% | 10.1% | 3.7% |
| Feb 2026 | 57.5% | 17.2% | 11.6% | 9.5% | 4.2% |
| Mar 2026 | 59% | 17.7% | 11.9% | 7.9% | 3.6% |
| Apr 2026 | 62.4% | 15.2% | 10.3% | 8.4% | 3.8% |
| May 2026 | 63.3% | 15.5% | 10.4% | 7% | 3.8% |
| Jun 2026 | 68.6% | 11.3% | 9.2% | 7.5% | 3.4% |
| Jul 2026 | 68.6% | 11.3% | 9.2% | 7.5% | 3.4% |
| Aug 2026 | 72.3% | 9.7% | 7.9% | 6.5% | 3.6% |
| Sep 2026 | — | — | — | — | — |
How has the Highland and WriterDuet comparison changed over the last 12 months?
3 findings
- Highland was ahead of WriterDuet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Highland’s estimated Share of Search among screenwriting software worldwide moved from 59.2% to 72.3%, and its estimated monthly branded searches moved from 450K to 550K.
- Across the 11 months ending August 2026, WriterDuet’s estimated Share of Search among screenwriting software worldwide moved from 9.7% to 7.9%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for screenwriting software worldwide in August 2026?
2 changes
In August 2026, Highland gained estimated Share of Search among screenwriting software worldwide, from 68.6% to 72.3%.
In August 2026, WriterDuet lost estimated Share of Search among screenwriting software worldwide, from 9.2% to 7.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Highland’s and WriterDuet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Highland
1 branded search term
- highland
WriterDuet
1 branded search term
- writerduet
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.