Red Wing vs Thorogood:Which is searched more?
In September 2026, Red Wing had more branded searches than Thorogood among safety boots worldwide. Red Wing had about 550,000 branded searches, while Thorogood had 110,000. Red Wing made up 16.7% of all safety boot searches we track, and Thorogood accounted for 3.3%. These are worldwide searches for English-language branded terms.
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Is Red Wing or Thorogood more popular in search?
Compare the safety boots people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Red Wing, Thorogood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Red Wing | Blundstone | Danner | Thorogood | Wolverine | Steel Blue | Timberland PRO | Caterpillar | KEEN Utility |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 30.2% | 13.6% | 3.3% | 2.7% | 2.4% | 1.2% | 1.2% | 0.16% | 0.11% |
| Nov 2025 | 46.2% | 25.3% | 16.9% | 4.2% | 2.8% | 2.2% | 1% | 1.2% | 0.14% | 0.09% |
| Dec 2025 | 47.5% | 26% | 14.3% | 4.3% | 2.9% | 2.6% | 1% | 1.3% | 0.11% | 0.09% |
| Jan 2026 | 43.2% | 35.3% | 10.6% | 3.2% | 2.6% | 2.2% | 1.2% | 1.4% | 0.16% | 0.13% |
| Feb 2026 | 47.1% | 25.9% | 11.6% | 4.2% | 4.2% | 2.8% | 1.9% | 1.9% | 0.25% | 0.14% |
| Mar 2026 | 33.4% | 49.8% | 6.7% | 2.4% | 2.4% | 1.9% | 1.6% | 1.3% | 0.22% | 0.12% |
| Apr 2026 | 42.3% | 34.7% | 8.5% | 3.8% | 3.8% | 2.5% | 2.1% | 1.7% | 0.28% | 0.23% |
| May 2026 | 52.8% | 19.5% | 10.6% | 3.9% | 4.8% | 3.1% | 2.6% | 2.1% | 0.35% | 0.23% |
| Jun 2026 | 48.6% | 21.9% | 9.8% | 5.3% | 5.3% | 3% | 2.9% | 2.4% | 0.39% | 0.26% |
| Jul 2026 | 54.5% | 20.1% | 9% | 4% | 4% | 2.8% | 2.7% | 2.2% | 0.36% | 0.24% |
| Aug 2026 | 55.9% | 16.8% | 11.2% | 4.1% | 4.1% | 2.8% | 2.3% | 2.3% | 0.37% | 0.2% |
| Sep 2026 | 55.7% | 16.7% | 13.7% | 4.1% | 3.3% | 2.2% | 1.8% | 1.8% | 0.3% | 0.16% |
How has the Red Wing and Thorogood comparison changed over the last 12 months?
3 findings
- Red Wing was ahead of Thorogood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Red Wing’s share of searches among safety boots worldwide moved from 30.2% to 16.7%, and its estimated monthly branded searches moved from 1.5M to 550K.
- Across the 12 months ending September 2026, Thorogood’s share of searches among safety boots worldwide moved from 2.7% to 3.3%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for safety boots worldwide in September 2026?
2 changes
In September 2026, Thorogood lost share of searches among safety boots worldwide, from 4.1% to 3.3%.
Red Wing’s share of searches among safety boots worldwide has lost ground for 3 months in a row, from 21.9% to 16.7% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Red Wing’s and Thorogood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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