Blundstone vs Dr. Martens:Which is more popular by branded search?
In August 2026, Dr. Martens had more branded searches than Blundstone among safety boots worldwide. Dr. Martens was estimated to have 1.5M branded searches compared to Blundstone’s 301K, and held a 63.2% Share of Search versus Blundstone’s 12.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blundstone or Dr. Martens?
Compare the safety boots people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dr. Martens, Blundstone. The figures are in the table below the chart.
View monthly share of search table
| Month | Dr. Martens | Red Wing | Blundstone | Steel Blue | Timberland PRO | Caterpillar |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 33.1% | 14.8% | 1.3% | 1.3% | 0.06% |
| Nov 2025 | 56% | 25.1% | 16.7% | 1% | 1.2% | 0.05% |
| Dec 2025 | 52.7% | 28.8% | 15.8% | 1.2% | 1.4% | 0.05% |
| Jan 2026 | 47.1% | 38.5% | 11.6% | 1.3% | 1.6% | 0.05% |
| Feb 2026 | 53.3% | 29.2% | 13.1% | 2.1% | 2.1% | 0.09% |
| Mar 2026 | 35.9% | 53.6% | 7.2% | 1.8% | 1.4% | 0.07% |
| Apr 2026 | 47.3% | 38.8% | 9.5% | 2.3% | 1.9% | 0.09% |
| May 2026 | 60.1% | 22.2% | 12.1% | 3% | 2.4% | 0.12% |
| Jun 2026 | 56.7% | 25.5% | 11.4% | 3.4% | 2.8% | 0.14% |
| Jul 2026 | 61.5% | 22.7% | 10.1% | 3.1% | 2.5% | 0.12% |
| Aug 2026 | 63.2% | 19% | 12.7% | 2.5% | 2.5% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Blundstone and Dr. Martens comparison changed over the last 12 months?
3 findings
- Dr. Martens was ahead of Blundstone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among safety boots worldwide moved from 14.8% to 12.7%, and its estimated monthly branded searches moved from 673K to 301K.
- Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among safety boots worldwide moved from 49.4% to 63.2%, and its estimated monthly branded searches moved from 2.2M to 1.5M.
How did search popularity change for safety boots worldwide in August 2026?
2 changes
In August 2026, Blundstone gained estimated Share of Search among safety boots worldwide, from 10.1% to 12.7%.
In August 2026, Dr. Martens gained estimated Share of Search among safety boots worldwide, from 61.5% to 63.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Blundstone’s and Dr. Martens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blundstone
1 branded search term
- blundstone
Dr. Martens
1 branded search term
- dr martens
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.