Milwaukee vs Stanley:Which is searched more?
In September 2026, Milwaukee had more branded searches than Stanley among rubber mallet brands worldwide. Milwaukee was estimated to have 1.8M branded searches compared to Stanley’s 659K, and held a 52.8% Share of Search versus Stanley’s 19%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Milwaukee or Stanley?
Compare the rubber mallet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milwaukee, Stanley. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | DeWalt | Stanley | Craftsman |
|---|---|---|---|---|
| Oct 2025 | 60.6% | 18.2% | 14.5% | 6.7% |
| Nov 2025 | 57.5% | 21.1% | 15.1% | 6.3% |
| Dec 2025 | 56.2% | 20.6% | 15.6% | 7.5% |
| Jan 2026 | 55.4% | 20.4% | 15.2% | 9.1% |
| Feb 2026 | 55.8% | 20.5% | 12.5% | 11.2% |
| Mar 2026 | 53.4% | 19.7% | 13.8% | 13.1% |
| Apr 2026 | 54.1% | 19.9% | 15.1% | 10.9% |
| May 2026 | 53.5% | 19.7% | 16% | 10.8% |
| Jun 2026 | 52.4% | 19.3% | 17.8% | 10.5% |
| Jul 2026 | 53.6% | 16.1% | 19.6% | 10.8% |
| Aug 2026 | 48.5% | 17.8% | 24% | 9.7% |
| Sep 2026 | 52.8% | 19.4% | 19% | 8.7% |
How has the Milwaukee and Stanley comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Stanley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among rubber mallet brands worldwide moved from 60.6% to 52.8%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Stanley’s estimated Share of Search among rubber mallet brands worldwide moved from 14.5% to 19%, and its estimated monthly branded searches moved from 535K to 659K.
How did search popularity change for rubber mallet brands worldwide in September 2026?
3 changes
In September 2026, DeWalt overtook Stanley to rank 2nd among rubber mallet brands worldwide, with 19.4% estimated Share of Search.
In September 2026, Milwaukee gained estimated Share of Search among rubber mallet brands worldwide, from 48.5% to 52.8%.
In September 2026, Stanley lost estimated Share of Search among rubber mallet brands worldwide, from 24% to 19%.
Other head-to-heads among rubber mallet brands
How each brand is measured
Brandwave collects information about searches that people make online using Milwaukee’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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