Craftsman vs Stanley:Which is searched more?
In September 2026, Craftsman had more branded searches than Stanley among rubber mallet brands worldwide. Craftsman was estimated to have 301K branded searches compared to Stanley’s 49.5K, and held a 10.5% Share of Search versus Stanley’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Craftsman or Stanley?
Compare the rubber mallet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Craftsman, Stanley. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | DeWalt | Craftsman | Stanley |
|---|---|---|---|---|
| Oct 2025 | 69.8% | 21% | 7.7% | 1.5% |
| Nov 2025 | 66.5% | 24.4% | 7.3% | 1.8% |
| Dec 2025 | 65.4% | 24% | 8.8% | 1.8% |
| Jan 2026 | 64.1% | 23.6% | 10.5% | 1.7% |
| Feb 2026 | 62.9% | 23.1% | 12.6% | 1.4% |
| Mar 2026 | 60.9% | 22.4% | 15% | 1.6% |
| Apr 2026 | 62.9% | 23.1% | 12.6% | 1.4% |
| May 2026 | 62.9% | 23.1% | 12.6% | 1.4% |
| Jun 2026 | 62.7% | 23% | 12.6% | 1.7% |
| Jul 2026 | 65.4% | 19.7% | 13.2% | 1.8% |
| Aug 2026 | 62.4% | 23% | 12.6% | 2.1% |
| Sep 2026 | 64.1% | 23.6% | 10.5% | 1.7% |
How has the Craftsman and Stanley comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Stanley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among rubber mallet brands worldwide moved from 7.7% to 10.5%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Stanley’s estimated Share of Search among rubber mallet brands worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for rubber mallet brands worldwide in September 2026?
1 change
In September 2026, Craftsman lost estimated Share of Search among rubber mallet brands worldwide, from 12.6% to 10.5%.
Other head-to-heads among rubber mallet brands
How each brand is measured
Brandwave collects information about searches that people make online using Craftsman’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.