Atera vs Rhino-Rack:Which is more popular by branded search?
In August 2026, Rhino-Rack had more branded searches than Atera among roof racks worldwide. Rhino-Rack was estimated to have 40.5K branded searches compared to Atera’s 170, and held a 9.9% Share of Search versus Atera’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Atera or Rhino-Rack?
Compare the roof racks shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rhino-Rack, Atera. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Rhino-Rack | Cruz | Atera | Yakima | Menabo |
|---|---|---|---|---|---|---|
| Oct 2025 | 88% | 11.8% | 0.08% | 0.03% | <0.01% | <0.01% |
| Nov 2025 | 88.1% | 11.8% | 0.06% | 0.02% | <0.01% | <0.01% |
| Dec 2025 | 88.1% | 11.8% | 0.04% | 0.02% | <0.01% | <0.01% |
| Jan 2026 | 90% | 9.9% | 0.04% | 0.02% | <0.01% | <0.01% |
| Feb 2026 | 88% | 11.8% | 0.06% | 0.03% | <0.01% | <0.01% |
| Mar 2026 | 90% | 9.9% | 0.06% | 0.03% | <0.01% | <0.01% |
| Apr 2026 | 89.9% | 9.9% | 0.12% | 0.03% | <0.01% | <0.01% |
| May 2026 | 91.6% | 8.2% | 0.07% | 0.03% | <0.01% | <0.01% |
| Jun 2026 | 90% | 9.9% | 0.06% | 0.03% | <0.01% | <0.01% |
| Jul 2026 | 91.7% | 8.2% | 0.05% | 0.03% | <0.01% | <0.01% |
| Aug 2026 | 90% | 9.9% | 0.06% | 0.04% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Atera and Rhino-Rack comparison changed over the last 12 months?
3 findings
- Rhino-Rack was ahead of Atera in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Atera’s estimated Share of Search among roof racks worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 90 to 170.
- Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among roof racks worldwide moved from 11.8% to 9.9%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for roof racks worldwide in August 2026?
2 changes
In August 2026, Rhino-Rack gained estimated Share of Search among roof racks worldwide, from 8.2% to 9.9%.
Estimated monthly branded searches for Atera worldwide rose 88.9% over 11 measured months, from 90 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Atera’s and Rhino-Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Atera
1 branded search term
- atera roof box
Rhino-Rack
1 branded search term
- rhino rack
Put your own brand in this comparison
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