La Roche-Posay vs Paula's Choice:Which is more popular by branded search?
In August 2026, La Roche-Posay had more branded searches than Paula's Choice among retinol serums worldwide. La Roche-Posay was estimated to have 2.2M branded searches compared to Paula's Choice’s 532K, and held a 58.9% Share of Search versus Paula's Choice’s 14%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, La Roche-Posay or Paula's Choice?
Compare the retinol serums people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for La Roche-Posay, Paula's Choice. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Paula's Choice | SkinCeuticals | Medik8 | The Ordinary | RoC |
|---|---|---|---|---|---|---|
| Oct 2025 | 54% | 16.3% | 13.3% | 8.9% | 6.6% | 0.98% |
| Nov 2025 | 53.3% | 15.5% | 13.1% | 10.7% | 6.8% | 0.64% |
| Dec 2025 | 58.6% | 14.4% | 11.8% | 7.9% | 6.7% | 0.58% |
| Jan 2026 | 57.6% | 14.2% | 11.6% | 9.5% | 6.6% | 0.57% |
| Feb 2026 | 59.2% | 14.1% | 11.9% | 8% | 6.1% | 0.72% |
| Mar 2026 | 60.6% | 12.2% | 12.2% | 8.1% | 6.2% | 0.73% |
| Apr 2026 | 62.2% | 12.5% | 10.2% | 8.3% | 6.2% | 0.61% |
| May 2026 | 64.1% | 12.5% | 10.5% | 7% | 5.4% | 0.42% |
| Jun 2026 | 61.3% | 11.9% | 12.3% | 8.2% | 5.7% | 0.5% |
| Jul 2026 | 60.1% | 11.8% | 12.1% | 9.9% | 5.5% | 0.6% |
| Aug 2026 | 58.9% | 14% | 11.8% | 9.7% | 5.2% | 0.39% |
| Sep 2026 | — | — | — | — | — | — |
How has the La Roche-Posay and Paula's Choice comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Paula's Choice in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among retinol serums worldwide moved from 54% to 58.9%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
- Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among retinol serums worldwide moved from 16.3% to 14%, and its estimated monthly branded searches moved from 552K to 532K.
How did search popularity change for retinol serums worldwide in August 2026?
2 changes
In August 2026, Paula's Choice overtook SkinCeuticals to rank 2nd among retinol serums worldwide, at 14%.
In August 2026, La Roche-Posay lost estimated Share of Search among retinol serums worldwide, from 60.1% to 58.9%.
How each brand is measured
Brandwave collects information about searches that people make online using La Roche-Posay’s and Paula's Choice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
La Roche-Posay
1 branded search term
- la roche posay
Paula's Choice
6 branded search terms
- paula s choice
- paula's choice
- paula's choice serum
- paula's choice skincare
- paula'schoice
- paulas choice bha
Put your own brand in this comparison
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