Kantar vs NielsenIQ:Which is more popular?
In September 2026, NielsenIQ had more branded searches than Kantar among retail analytics platforms worldwide. NielsenIQ had about 201,000 branded searches, while Kantar had 90,500. NielsenIQ made up 6.4% of all retail analytics platform searches we track, and Kantar accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about retail analytics platforms, NielsenIQ appeared in one of the five answers and Kantar in none.
Follow Kantar vs NielsenIQ and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top retail analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NielsenIQ was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kantar did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Microsoft Power BI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tableau4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- RELEX Solutions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NielsenIQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circana1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kantar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Euromonitor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about retail analytics platforms
5 answers
Asked ChatGPT
“Which retail analytics platform should I use?”
Asked ChatGPT
“What are the best retail analytics platforms?”
Asked ChatGPT
“What's the best retail analytics platform for a retail team?”
Searched Google, AI Overview
“retail analytics software”
Searched Google, AI Overview
“retail analytics tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kantar or NielsenIQ more popular in search?
This chart shows how often people search Google for Kantar and NielsenIQ by name. Each line represents a brand's share of searches for all seven retail analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for NielsenIQ, Kantar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Power BI | Tableau | NielsenIQ | Kantar | Circana | Euromonitor | RELEX Solutions |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 20.9% | 5% | 3.4% | 0.83% | 0.83% | 0.25% |
| Nov 2025 | 72% | 18% | 5.3% | 2.9% | 0.71% | 0.87% | 0.21% |
| Dec 2025 | 71.1% | 17.8% | 6.4% | 2.9% | 0.86% | 0.71% | 0.26% |
| Jan 2026 | 71.7% | 17.9% | 6.4% | 2.4% | 0.71% | 0.71% | 0.26% |
| Feb 2026 | 72.6% | 18.1% | 5.3% | 2.4% | 0.72% | 0.72% | 0.21% |
| Mar 2026 | 71.9% | 18% | 5.3% | 2.9% | 0.87% | 0.87% | 0.26% |
| Apr 2026 | 72.1% | 18% | 5.3% | 2.9% | 0.71% | 0.71% | 0.26% |
| May 2026 | 74.7% | 15.2% | 5.5% | 3% | 0.74% | 0.61% | 0.22% |
| Jun 2026 | 71.2% | 17.7% | 6.4% | 2.9% | 0.86% | 0.71% | 0.26% |
| Jul 2026 | 71.3% | 17.8% | 6.4% | 2.9% | 0.86% | 0.58% | 0.21% |
| Aug 2026 | 71.2% | 17.7% | 6.4% | 2.9% | 0.86% | 0.71% | 0.26% |
| Sep 2026 | 70.9% | 17.7% | 6.4% | 2.9% | 1% | 0.86% | 0.31% |
How has the Kantar and NielsenIQ comparison changed over the last 12 months?
3 findings
- NielsenIQ was ahead of Kantar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kantar’s share of searches among retail analytics platforms worldwide moved from 3.4% to 2.9%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 12 months ending September 2026, NielsenIQ’s share of searches among retail analytics platforms worldwide moved from 5% to 6.4%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for retail analytics platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Kantar worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kantar’s and NielsenIQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among retail analytics platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.