Brandwave

Rogue Fitness vs Theraband:Which is more popular?

In September 2026, Theraband had more branded searches than Rogue Fitness among resistance band brands worldwide. Theraband had about 135,000 branded searches, while Rogue Fitness had 110,000. Theraband made up 37.6% of all resistance band brand searches we track, and Rogue Fitness accounted for 30.7%. When we asked ChatGPT and Google AI Overviews about resistance band brands, Theraband appeared in four of the five answers and Rogue Fitness in three. Rogue Fitness was mentioned before Theraband in every answer.

Among resistance band brands worldwide in September 2026

Who do people search for more?

Theraband, about 23% more searches than Rogue Fitness

Theraband 135K searchesRogue Fitness 110K searches

Who does AI mention more?

Theraband, mentioned in 4 of 5 answers, Rogue Fitness in 3

Theraband in 4 of 5Rogue Fitness in 3 of 5

Who does AI recommend more?

Rogue Fitness, named ahead of Theraband in every answer

Rogue Fitness first in 3Theraband never first

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Top resistance band brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Theraband was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rogue Fitness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rogue Fitness was listed before Theraband in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rogue Fitness1st
  2. Theraband2nd
  3. Fit Simplify3rd
  4. Serious Steel Fitness4th
  5. Whatafit5th
  6. Bodylastics6th
  7. Blackroll–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Theraband4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rogue Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodylastics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Serious Steel Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fit Simplify2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whatafit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackroll0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about resistance band brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Rogue Fitness or Theraband more popular in search?

This chart shows how often people search Google for Rogue Fitness and Theraband by name. Each line represents a brand's share of searches for all eight resistance band brands we track, month by month, from English-language searches worldwide.

Rogue Fitness and Theraband among resistance band brands worldwide, by month

Share of searches by month for Theraband, Rogue Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthTherabandBlackrollRogue FitnessBodylasticsSerious Steel FitnessFit SimplifyWhatafit
Oct 202532.9%32.9%32.9%0.87%0.39%0.12%0.05%
Nov 202524.7%37.1%37.1%0.65%0.36%0.09%0.03%
Dec 202530.5%30.5%37.5%0.81%0.44%0.13%0.06%
Jan 202635%28.5%35%0.75%0.42%0.15%0.05%
Feb 202632.9%32.9%32.9%0.72%0.39%0.12%0.05%
Mar 202635.1%28.6%35.1%0.62%0.42%0.12%0.04%
Apr 202630.6%30.6%37.5%0.67%0.44%0.11%0.05%
May 202630.6%30.6%37.6%0.67%0.36%0.11%0.04%
Jun 202632.4%26.6%39.7%0.71%0.38%0.11%0.05%
Jul 202630.6%30.6%37.5%0.81%0.44%0.11%0.05%
Aug 202635.1%28.6%35.1%0.75%0.42%0.1%0.04%
Sep 202637.6%30.7%30.7%0.53%0.36%0.09%0.05%

How has the Rogue Fitness and Theraband comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Theraband took it in September 2026.
  • Across the 12 months ending September 2026, Rogue Fitness’ share of searches among resistance band brands worldwide moved from 32.9% to 30.7%, and its estimated monthly branded searches held steady at 110K.
  • Across the 12 months ending September 2026, Theraband’s share of searches among resistance band brands worldwide moved from 32.9% to 37.6%, and its estimated monthly branded searches moved from 110K to 135K.

How did search popularity change for resistance band brands worldwide in September 2026?

3 changes

  1. In September 2026, Theraband overtook Rogue Fitness to become the leader among resistance band brands worldwide, with 37.6% of the searches.

  2. In September 2026, Blackroll overtook Rogue Fitness to rank 2nd among resistance band brands worldwide, with 30.7% of the searches.

  3. In September 2026, Rogue Fitness lost share of searches among resistance band brands worldwide, from 35.1% to 30.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rogue Fitness’ and Theraband’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rogue Fitness

1 branded search term

  • rogue fitness

Theraband

1 branded search term

  • theraband

How the Brand Demand Index is measured

Other head-to-heads among resistance band brands

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