Brandwave

Blackroll vs Rogue Fitness:Which is more popular?

In September 2026, Blackroll and Rogue Fitness were level in searches among resistance band brands worldwide, with an estimated 110K branded searches each, at 30.7% of the total each. When we asked ChatGPT and Google AI Overviews about resistance band brands, Rogue Fitness appeared in three of the five answers and Blackroll in none.

Among resistance band brands worldwide in September 2026

Who do people search for more?

Blackroll and Rogue Fitness are searched for about as often as each other.

Blackroll 110K searchesRogue Fitness 110K searches

Who does AI mention more?

Rogue Fitness, mentioned in 3 of 5 answers, Blackroll in 0

Rogue Fitness in 3 of 5Blackroll in 0 of 5

Who does AI recommend more?

Rogue Fitness, the only one of the two named

Rogue Fitness first in 3Blackroll never named

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Top resistance band brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rogue Fitness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Blackroll did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rogue Fitness1st
  2. Theraband2nd
  3. Fit Simplify3rd
  4. Serious Steel Fitness4th
  5. Whatafit5th
  6. Bodylastics6th
  7. Blackroll–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Theraband4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rogue Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodylastics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Serious Steel Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fit Simplify2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whatafit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackroll0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about resistance band brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Blackroll or Rogue Fitness more popular in search?

This chart shows how often people search Google for Blackroll and Rogue Fitness by name. Each line represents a brand's share of searches for all eight resistance band brands we track, month by month, from English-language searches worldwide.

Blackroll and Rogue Fitness among resistance band brands worldwide, by month

Share of searches by month for Blackroll, Rogue Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthTherabandBlackrollRogue FitnessBodylasticsSerious Steel FitnessFit SimplifyWhatafit
Oct 202532.9%32.9%32.9%0.87%0.39%0.12%0.05%
Nov 202524.7%37.1%37.1%0.65%0.36%0.09%0.03%
Dec 202530.5%30.5%37.5%0.81%0.44%0.13%0.06%
Jan 202635%28.5%35%0.75%0.42%0.15%0.05%
Feb 202632.9%32.9%32.9%0.72%0.39%0.12%0.05%
Mar 202635.1%28.6%35.1%0.62%0.42%0.12%0.04%
Apr 202630.6%30.6%37.5%0.67%0.44%0.11%0.05%
May 202630.6%30.6%37.6%0.67%0.36%0.11%0.04%
Jun 202632.4%26.6%39.7%0.71%0.38%0.11%0.05%
Jul 202630.6%30.6%37.5%0.81%0.44%0.11%0.05%
Aug 202635.1%28.6%35.1%0.75%0.42%0.1%0.04%
Sep 202637.6%30.7%30.7%0.53%0.36%0.09%0.05%

How has the Blackroll and Rogue Fitness comparison changed over the last 12 months?

3 findings

How did search popularity change for resistance band brands worldwide in September 2026?

3 changes

  1. In September 2026, Theraband overtook Rogue Fitness to become the leader among resistance band brands worldwide, with 37.6% of the searches.

  2. In September 2026, Blackroll overtook Rogue Fitness to rank 2nd among resistance band brands worldwide, with 30.7% of the searches.

  3. In September 2026, Rogue Fitness lost share of searches among resistance band brands worldwide, from 35.1% to 30.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blackroll’s and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blackroll

1 branded search term

  • blackroll

Rogue Fitness

1 branded search term

  • rogue fitness

How the Brand Demand Index is measured

Other head-to-heads among resistance band brands

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