Black and Decker vs Festool:Which is searched more?

Name: Black and Decker vs Festool: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Festool had more branded searches than Black and Decker among reciprocating saw brands worldwide. Festool was estimated to have 246K branded searches compared to Black and Decker’s 220K, and held a 16% Share of Search versus Black and Decker’s 14.3%. These are worldwide searches for English-language branded terms.

Share of Search among reciprocating saw brands worldwide in September 2026Which is more popular in search, Black and Decker or Festool?

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Which is more popular in search, Black and Decker or Festool?

Compare the reciprocating saw brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Black and Decker and Festool among reciprocating saw brands worldwide, by month

Month	DeWalt	Craftsman	Festool	Black and Decker	Kobalt	Bosch
Oct 2025	43.2%	15.8%	19.3%	15.7%	5.8%	0.19%
Nov 2025	47%	14%	17.2%	15.4%	6.3%	0.17%
Dec 2025	47.6%	17.4%	14.2%	14.2%	6.4%	0.14%
Jan 2026	43.9%	19.6%	16%	14.3%	5.9%	0.19%
Feb 2026	43%	23.5%	15.7%	12.8%	4.7%	0.15%
Mar 2026	38.7%	25.9%	17.3%	12.7%	5.2%	0.17%
Apr 2026	42.1%	23%	15.4%	13.7%	5.7%	0.18%
May 2026	40.8%	22.3%	14.9%	16.4%	5.5%	0.22%
Jun 2026	41.8%	22.9%	15.3%	15.2%	4.6%	0.22%
Jul 2026	38.8%	26%	14.2%	15.5%	5.2%	0.2%
Aug 2026	43.2%	23.6%	12.9%	14.1%	5.8%	0.23%
Sep 2026	43.9%	19.6%	16%	14.3%	5.9%	0.23%

How has the Black and Decker and Festool comparison changed over the last 12 months?

3 findings

The lead changed hands 4 times in the 12 months ending September 2026: Black and Decker took it in May 2026, Festool took it in June 2026, Black and Decker took it in July 2026, Festool took it in September 2026.
Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among reciprocating saw brands worldwide moved from 15.7% to 14.3%, and its estimated monthly branded searches moved from 245K to 220K.
Across the 12 months ending September 2026, Festool’s estimated Share of Search among reciprocating saw brands worldwide moved from 19.3% to 16%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for reciprocating saw brands worldwide in September 2026?

2 changes

In September 2026, Festool overtook Black and Decker to rank 3rd among reciprocating saw brands worldwide, with 16% estimated Share of Search.
Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

Other head-to-heads among reciprocating saw brands

How each brand is measured

Brandwave collects information about searches that people make online using Black and Decker’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.