Craftsman vs Festool:Which is searched more?
In September 2026, Craftsman had more branded searches than Festool among reciprocating saw brands worldwide. Craftsman was estimated to have 301K branded searches compared to Festool’s 246K, and held a 13.6% Share of Search versus Festool’s 11.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Craftsman or Festool?
Compare the reciprocating saw brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Craftsman, Festool. The figures are in the table below the chart.
View monthly share of search table
| Month | Bosch | DeWalt | Craftsman | Festool | Black and Decker | Kobalt |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 28.7% | 10.5% | 12.8% | 10.5% | 3.9% |
| Nov 2025 | 30.5% | 32.7% | 9.8% | 12% | 10.7% | 4.4% |
| Dec 2025 | 32.2% | 32.3% | 11.8% | 9.7% | 9.6% | 4.3% |
| Jan 2026 | 34.8% | 28.7% | 12.8% | 10.5% | 9.4% | 3.9% |
| Feb 2026 | 30.5% | 30% | 16.4% | 10.9% | 8.9% | 3.3% |
| Mar 2026 | 30% | 27.1% | 18.2% | 12.1% | 8.9% | 3.7% |
| Apr 2026 | 31.5% | 28.8% | 15.8% | 10.5% | 9.4% | 3.9% |
| May 2026 | 30.5% | 28.4% | 15.5% | 10.4% | 11.4% | 3.8% |
| Jun 2026 | 30.9% | 29% | 15.8% | 10.6% | 10.5% | 3.2% |
| Jul 2026 | 33.7% | 25.8% | 17.3% | 9.4% | 10.3% | 3.5% |
| Aug 2026 | 33% | 29.1% | 15.9% | 8.7% | 9.5% | 3.9% |
| Sep 2026 | 30.7% | 30.5% | 13.6% | 11.1% | 10% | 4.1% |
How has the Craftsman and Festool comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Craftsman took it in December 2025.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among reciprocating saw brands worldwide moved from 10.5% to 13.6%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among reciprocating saw brands worldwide moved from 12.8% to 11.1%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for reciprocating saw brands worldwide in September 2026?
2 changes
In September 2026, Festool overtook Black and Decker to rank 4th among reciprocating saw brands worldwide, with 11.1% estimated Share of Search.
In September 2026, Craftsman lost estimated Share of Search among reciprocating saw brands worldwide, from 15.9% to 13.6%.
Other head-to-heads among reciprocating saw brands
How each brand is measured
Brandwave collects information about searches that people make online using Craftsman’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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