Brandwave

FMS vs HobbyKing:Which is more popular?

In September 2026, HobbyKing had more branded searches than FMS among RC plane brands worldwide. HobbyKing had about 12,100 branded searches, while FMS had 1,900. HobbyKing made up 27.8% of all RC plane brand searches we track, and FMS accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about RC plane brands, FMS appeared in all five answers and HobbyKing in none.

Among RC plane brands worldwide in September 2026

Who do people search for more?

HobbyKing, about 6 searches for every 1 for FMS

HobbyKing 12.1K searchesFMS 1.9K searches

Who does AI mention more?

FMS, mentioned in every answer we collected

FMS in 5 of 5HobbyKing in 0 of 5

Who does AI recommend more?

FMS, the only one of the two named

FMS first in 4HobbyKing never named

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Top RC plane brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FMS appeared in all five answers. HobbyKing did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HobbyZone1st
  2. E-flite2nd
  3. FMS3rd
  4. VolantexRC4th
  5. Arrows5th
  6. HobbyKing–
  7. Volantex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HobbyZone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FMS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • E-flite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VolantexRC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arrows1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HobbyKing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Volantex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about RC plane brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is FMS or HobbyKing more popular in search?

This chart shows how often people search Google for FMS and HobbyKing by name. Each line represents a brand's share of searches for all seven RC plane brands we track, month by month, from English-language searches worldwide.

FMS and HobbyKing among RC plane brands worldwide, by month

Share of searches by month for HobbyKing, FMS. The figures are in the table below the chart.

View monthly share of searches table
MonthE-fliteHobbyKingHobbyZoneVolantexRCFMSVolantexArrows
Oct 202529.6%29.6%24.2%4.8%7.2%3.8%0.96%
Nov 202538.7%25.9%17.3%5.1%9.4%2.7%0.84%
Dec 202531.1%25.4%25.4%6.2%7.6%3.3%1%
Jan 202634%27.8%22.7%4.5%6.8%3.6%0.73%
Feb 202634.4%28.1%23%4.4%5.6%3.7%0.74%
Mar 202632.6%32.6%17.8%6.4%5.3%4.2%1.1%
Apr 202632.9%26.9%22%6.4%5.3%5.3%1.1%
May 202631.7%25.9%25.9%6.2%5.1%4.1%1%
Jun 202632.5%26.6%21.8%6.5%6.5%5.1%1%
Jul 202635.5%23.7%23.7%7%4.6%4.6%0.94%
Aug 202632.5%26.6%21.8%6.4%6.4%5.3%1.1%
Sep 202634%27.8%22.8%5.5%4.4%4.4%1.1%

How has the FMS and HobbyKing comparison changed over the last 12 months?

3 findings
  • HobbyKing was ahead of FMS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FMS’s share of searches among RC plane brands worldwide moved from 7.2% to 4.4%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
  • Across the 12 months ending September 2026, HobbyKing’s share of searches among RC plane brands worldwide moved from 29.6% to 27.8%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for RC plane brands worldwide in September 2026?

2 changes
  1. In September 2026, HobbyKing gained share of searches among RC plane brands worldwide, from 26.6% to 27.8%.

  2. In September 2026, FMS lost share of searches among RC plane brands worldwide, from 6.4% to 4.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FMS’s and HobbyKing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FMS

1 branded search term

  • fms model

HobbyKing

1 branded search term

  • hobby king

How the Brand Demand Index is measured

Other head-to-heads among RC plane brands

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