How popular isHobbyKing in search?
In August 2026, there were an estimated 12.1K branded searches for HobbyKing worldwide which is down 18.2% over the last 11 months. HobbyKing holds 28.4% estimated Share of Search among rc plane brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which rc plane brands compete with HobbyKing?
Share of Search by month for E-flite, HobbyKing, HobbyZone, FMS, Volantex. The figures are in the table below the chart.
View monthly share of search table
| Month | E-flite | HobbyKing | HobbyZone | FMS | Volantex | Arrows |
|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 31% | 25.4% | 7.6% | 4% | 1% |
| Nov 2025 | 40.8% | 27.3% | 18.2% | 9.9% | 2.9% | 0.89% |
| Dec 2025 | 33.2% | 27.1% | 27.1% | 8.1% | 3.5% | 1.1% |
| Jan 2026 | 35.6% | 29.1% | 23.8% | 7.1% | 3.7% | 0.77% |
| Feb 2026 | 36% | 29.4% | 24.1% | 5.8% | 3.9% | 0.78% |
| Mar 2026 | 34.8% | 34.8% | 19.1% | 5.6% | 4.5% | 1.1% |
| Apr 2026 | 35.2% | 28.8% | 23.5% | 5.7% | 5.7% | 1.1% |
| May 2026 | 33.8% | 27.6% | 27.6% | 5.5% | 4.3% | 1.1% |
| Jun 2026 | 34.8% | 28.5% | 23.3% | 6.9% | 5.5% | 1.1% |
| Jul 2026 | 38.2% | 25.5% | 25.5% | 4.9% | 4.9% | 1% |
| Aug 2026 | 34.8% | 28.4% | 23.3% | 6.8% | 5.6% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.8% | 14.8K | 0% | -3.4 points | |
| 2, held 2nd | 28.4% | 12.1K | +22.2% | +2.9 points | |
| 3, held 3rd | 23.3% | 9.9K | 0% | -2.3 points | |
| 4, held 4th | 6.8% | 2.9K | +52.6% | +1.9 points | |
| 5, held 5th | 5.6% | 2.4K | +26.3% | +0.7 points | |
| 6, held 6th | 1.1% | 480 | +23.1% | +0.1 points |
1.
E-flite34.8%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -3.4 points.
28.4%
Held 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.9 points.
23.3%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -2.3 points.
4.
FMS6.8%
Held 4th. 2.9K estimated branded searches, +52.6% vs prior month. Share +1.9 points.
5.
Volantex5.6%
Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.7 points.
6.
Arrows1.1%
Held 6th. 480 estimated branded searches, +23.1% vs prior month. Share +0.1 points.
Compare search popularity between HobbyKing and its closest rivals
How has branded search demand for HobbyKing changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for HobbyKing worldwide fell from 14.8K to 12.1K.
- Across the 11 months ending August 2026, HobbyKing’s estimated Share of Search among rc plane brands worldwide decreased from 31% to 28.4%.
- Across the 11 months ending August 2026, HobbyKing’s estimated Share of Search among rc plane brands worldwide peaked at 34.8% in March 2026 and was lowest at 25.5% in July 2026.
How did search popularity change for rc plane brands worldwide in August 2026?
5 changes
In August 2026, HobbyKing gained estimated Share of Search among rc plane brands worldwide, from 25.5% to 28.4%.
In August 2026, FMS gained estimated Share of Search among rc plane brands worldwide, from 4.9% to 6.8%.
In August 2026, Volantex gained estimated Share of Search among rc plane brands worldwide, from 4.9% to 5.6%.
In August 2026, E-flite lost estimated Share of Search among rc plane brands worldwide, from 38.2% to 34.8%.
In August 2026, HobbyZone lost estimated Share of Search among rc plane brands worldwide, from 25.5% to 23.3%.
How is HobbyKing measured?
Brandwave collects information about searches that people make online using HobbyKing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hobby king
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Is HobbyKing your brand?
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