Brandwave

E-flite vs FMS:Which is more popular?

In September 2026, E-flite had more branded searches than FMS among RC plane brands worldwide. E-flite had about 14,800 branded searches, while FMS had 1,900. E-flite made up 34% of all RC plane brand searches we track, and FMS accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about RC plane brands, FMS appeared in all five answers and E-flite in four. E-flite was mentioned before FMS in three out of four answers.

Among RC plane brands worldwide in September 2026

Who do people search for more?

E-flite, about 8 searches for every 1 for FMS

E-flite 14.8K searchesFMS 1.9K searches

Who does AI mention more?

FMS, mentioned in every answer we collected

FMS in 5 of 5E-flite in 4 of 5

Who does AI recommend more?

E-flite, named ahead of FMS in 3 of 4 answers

E-flite first in 3FMS first in 1

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Top RC plane brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FMS appeared in all five answers. E-flite was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. E-flite was listed before FMS in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HobbyZone1st
  2. E-flite2nd
  3. FMS3rd
  4. VolantexRC4th
  5. Arrows5th
  6. HobbyKing–
  7. Volantex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HobbyZone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FMS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • E-flite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VolantexRC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arrows1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HobbyKing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Volantex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about RC plane brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is E-flite or FMS more popular in search?

This chart shows how often people search Google for E-flite and FMS by name. Each line represents a brand's share of searches for all seven RC plane brands we track, month by month, from English-language searches worldwide.

E-flite and FMS among RC plane brands worldwide, by month

Share of searches by month for E-flite, FMS. The figures are in the table below the chart.

View monthly share of searches table
MonthE-fliteHobbyKingHobbyZoneVolantexRCFMSVolantexArrows
Oct 202529.6%29.6%24.2%4.8%7.2%3.8%0.96%
Nov 202538.7%25.9%17.3%5.1%9.4%2.7%0.84%
Dec 202531.1%25.4%25.4%6.2%7.6%3.3%1%
Jan 202634%27.8%22.7%4.5%6.8%3.6%0.73%
Feb 202634.4%28.1%23%4.4%5.6%3.7%0.74%
Mar 202632.6%32.6%17.8%6.4%5.3%4.2%1.1%
Apr 202632.9%26.9%22%6.4%5.3%5.3%1.1%
May 202631.7%25.9%25.9%6.2%5.1%4.1%1%
Jun 202632.5%26.6%21.8%6.5%6.5%5.1%1%
Jul 202635.5%23.7%23.7%7%4.6%4.6%0.94%
Aug 202632.5%26.6%21.8%6.4%6.4%5.3%1.1%
Sep 202634%27.8%22.8%5.5%4.4%4.4%1.1%

How has the E-flite and FMS comparison changed over the last 12 months?

3 findings
  • E-flite was ahead of FMS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, E-flite’s share of searches among RC plane brands worldwide moved from 29.6% to 34%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, FMS’s share of searches among RC plane brands worldwide moved from 7.2% to 4.4%, and its estimated monthly branded searches moved from 3.6K to 1.9K.

How did search popularity change for RC plane brands worldwide in September 2026?

2 changes
  1. In September 2026, E-flite gained share of searches among RC plane brands worldwide, from 32.5% to 34%.

  2. In September 2026, FMS lost share of searches among RC plane brands worldwide, from 6.4% to 4.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using E-flite’s and FMS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

E-flite

1 branded search term

  • eflite

FMS

1 branded search term

  • fms model

How the Brand Demand Index is measured

Other head-to-heads among RC plane brands

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