Brandwave

How popular isFMS in search?

In August 2026, there were an estimated 2.9K branded searches for FMS worldwide which is down 19.4% over the last 11 months. FMS holds 6.8% estimated Share of Search among rc plane brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. E-flite34.8%
  2. HobbyKing28.4%
  3. HobbyZone23.3%
  4. FMS6.8%
  5. Volantex5.6%
  6. Arrows1.1%
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Which rc plane brands compete with FMS?

FMS against rc plane brands worldwide, by month

Share of Search by month for E-flite, HobbyKing, HobbyZone, FMS, Volantex. The figures are in the table below the chart.

View monthly share of search table
MonthE-fliteHobbyKingHobbyZoneFMSVolantexArrows
Oct 202531%31%25.4%7.6%4%1%
Nov 202540.8%27.3%18.2%9.9%2.9%0.89%
Dec 202533.2%27.1%27.1%8.1%3.5%1.1%
Jan 202635.6%29.1%23.8%7.1%3.7%0.77%
Feb 202636%29.4%24.1%5.8%3.9%0.78%
Mar 202634.8%34.8%19.1%5.6%4.5%1.1%
Apr 202635.2%28.8%23.5%5.7%5.7%1.1%
May 202633.8%27.6%27.6%5.5%4.3%1.1%
Jun 202634.8%28.5%23.3%6.9%5.5%1.1%
Jul 202638.2%25.5%25.5%4.9%4.9%1%
Aug 202634.8%28.4%23.3%6.8%5.6%1.1%
Sep 2026——————

  1. 1.E-flite

    34.8%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -3.4 points.

  2. 2.HobbyKing

    28.4%

    Held 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.9 points.

  3. 3.HobbyZone

    23.3%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -2.3 points.

  4. 4.FMS

    6.8%

    Held 4th. 2.9K estimated branded searches, +52.6% vs prior month. Share +1.9 points.

  5. 5.Volantex

    5.6%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.7 points.

  6. 6.Arrows

    1.1%

    Held 6th. 480 estimated branded searches, +23.1% vs prior month. Share +0.1 points.

Compare search popularity between FMS and its closest rivals

How has branded search demand for FMS changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for FMS worldwide fell from 3.6K to 2.9K.
  • Across the 11 months ending August 2026, FMS’s estimated Share of Search among rc plane brands worldwide decreased from 7.6% to 6.8%.
  • Across the 11 months ending August 2026, FMS’s estimated Share of Search among rc plane brands worldwide peaked at 9.9% in November 2025 and was lowest at 4.9% in July 2026.

How did search popularity change for rc plane brands worldwide in August 2026?

  1. In August 2026, HobbyKing gained estimated Share of Search among rc plane brands worldwide, from 25.5% to 28.4%.

  2. In August 2026, FMS gained estimated Share of Search among rc plane brands worldwide, from 4.9% to 6.8%.

  3. In August 2026, Volantex gained estimated Share of Search among rc plane brands worldwide, from 4.9% to 5.6%.

  4. In August 2026, E-flite lost estimated Share of Search among rc plane brands worldwide, from 38.2% to 34.8%.

  5. In August 2026, HobbyZone lost estimated Share of Search among rc plane brands worldwide, from 25.5% to 23.3%.

How is FMS measured?

Brandwave collects information about searches that people make online using FMS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fms model

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How the Brand Demand Index is measured

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