Brandwave

E-flite vs FMS:Which is searched more?

In August 2026, E-flite had more branded searches than FMS among rc plane brands worldwide. E-flite was estimated to have 29.6K branded searches compared to FMS’s 2.9K, and held a 51.6% Share of Search versus FMS’s 5.1%. These are worldwide searches for English-language branded terms.

Share of Search among rc plane brands worldwide in August 2026Which is more popular in search, E-flite or FMS?
E-flite51.6%29.6K searches
vs
FMS5.1%2.9K searches

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Which is more popular in search, E-flite or FMS?

Compare the rc plane brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

E-flite and FMS among rc plane brands worldwide, by month

Share of Search by month for E-flite, FMS. The figures are in the table below the chart.

View monthly share of search table
MonthE-fliteFMS
Oct 202547.4%5.8%
Nov 202558%7.1%
Dec 202549.8%6.1%
Jan 202652.5%5.2%
Feb 202652.9%4.3%
Mar 202651.7%4.2%
Apr 202652%4.2%
May 202650.5%4.1%
Jun 202651.6%5.1%
Jul 202655.2%3.5%
Aug 202651.6%5.1%
Sep 2026——

How has the E-flite and FMS comparison changed over the last 12 months?

  • E-flite was ahead of FMS in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, E-flite’s estimated Share of Search among rc plane brands worldwide moved from 47.4% to 51.6%, and its estimated monthly branded searches held steady at 29.6K.
  • Across the 11 months ending August 2026, FMS’s estimated Share of Search among rc plane brands worldwide moved from 5.8% to 5.1%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for rc plane brands worldwide in August 2026?

  1. In August 2026, FMS gained estimated Share of Search among rc plane brands worldwide, from 3.5% to 5.1%.

  2. In August 2026, E-flite lost estimated Share of Search among rc plane brands worldwide, from 55.2% to 51.6%.

How each brand is measured

Brandwave collects information about searches that people make online using E-flite’s and FMS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

E-flite

2 branded search terms

  • e flite
  • eflite

FMS

1 branded search term

  • fms model

How the Brand Demand Index is measured

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