Brandwave

How popular isHobbyKing in search?

In August 2026, there were an estimated 12.1K branded searches for HobbyKing worldwide which is down 18.2% over the last 11 months. HobbyKing holds 21.1% estimated Share of Search among rc plane brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. E-flite51.6%
  2. HobbyKing21.1%
  3. HobbyZone17.3%
  4. FMS5.1%
  5. Volantex4.2%
  6. Arrows0.84%
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Which rc plane brands compete with HobbyKing?

HobbyKing against rc plane brands worldwide, by month

Share of Search by month for E-flite, HobbyKing, HobbyZone, FMS, Volantex. The figures are in the table below the chart.

View monthly share of search table
MonthE-fliteHobbyKingHobbyZoneFMSVolantexArrows
Oct 202547.4%23.7%19.4%5.8%3%0.77%
Nov 202558%19.4%12.9%7.1%2%0.63%
Dec 202549.8%20.4%20.4%6.1%2.6%0.81%
Jan 202652.5%21.5%17.5%5.2%2.8%0.57%
Feb 202652.9%21.6%17.7%4.3%2.9%0.57%
Mar 202651.7%25.8%14.1%4.2%3.3%0.84%
Apr 202652%21.3%17.4%4.2%4.2%0.84%
May 202650.5%20.7%20.7%4.1%3.2%0.82%
Jun 202651.6%21.1%17.3%5.1%4.1%0.83%
Jul 202655.2%18.5%18.5%3.5%3.5%0.73%
Aug 202651.6%21.1%17.3%5.1%4.2%0.84%
Sep 2026——————

  1. 1.E-flite

    51.6%

    Held 1st. 29.6K estimated branded searches, 0% vs prior month. Share -3.6 points.

  2. 2.HobbyKing

    21.1%

    Held 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.6 points.

  3. 3.HobbyZone

    17.3%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.FMS

    5.1%

    Held 4th. 2.9K estimated branded searches, +52.6% vs prior month. Share +1.5 points.

  5. 5.Volantex

    4.2%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.6 points.

  6. 6.Arrows

    0.84%

    Held 6th. 480 estimated branded searches, +23.1% vs prior month. Share +0.1 points.

Compare search popularity between HobbyKing and its closest rivals

How has branded search demand for HobbyKing changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for HobbyKing worldwide fell from 14.8K to 12.1K.
  • Across the 11 months ending August 2026, HobbyKing’s estimated Share of Search among rc plane brands worldwide decreased from 23.7% to 21.1%.
  • Across the 11 months ending August 2026, HobbyKing’s estimated Share of Search among rc plane brands worldwide peaked at 25.8% in March 2026 and was lowest at 18.5% in July 2026.

How did search popularity change for rc plane brands worldwide in August 2026?

  1. In August 2026, HobbyKing gained estimated Share of Search among rc plane brands worldwide, from 18.5% to 21.1%.

  2. In August 2026, FMS gained estimated Share of Search among rc plane brands worldwide, from 3.5% to 5.1%.

  3. In August 2026, Volantex gained estimated Share of Search among rc plane brands worldwide, from 3.5% to 4.2%.

  4. In August 2026, E-flite lost estimated Share of Search among rc plane brands worldwide, from 55.2% to 51.6%.

  5. In August 2026, HobbyZone lost estimated Share of Search among rc plane brands worldwide, from 18.5% to 17.3%.

How is HobbyKing measured?

Brandwave collects information about searches that people make online using HobbyKing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hobby king

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How the Brand Demand Index is measured

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