Brandwave

Miele vs Samsung:Which is more popular?

In September 2026, Samsung had more branded searches than Miele among range hoods worldwide. Samsung had about 151,000 branded searches, while Miele had 111,000. Samsung made up 8.2% of all range hood searches we track, and Miele accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about range hoods, neither Miele nor Samsung appeared in any of the five answers.

Among range hoods worldwide in September 2026

Who do people search for more?

Samsung, about 36% more searches than Miele

Samsung 151K searchesMiele 111K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Miele in 0 of 5Samsung in 0 of 5

Follow Miele vs Samsung and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top range hoods in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Miele nor Samsung showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Broan-NuTone1st
  2. Vent-A-Hood2nd
  3. Hauslane3rd
  4. Electrolux–
  5. Samsung–
  6. Miele–
  7. Fisher & Paykel–
  8. Whirlpool–
  9. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hauslane4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Broan-NuTone3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vent-A-Hood3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whirlpool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about range hoods

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Miele or Samsung more popular in search?

This chart shows how often people search Google for Miele and Samsung by name. Each line represents a brand's share of searches for all nine range hoods we track, month by month, from English-language searches worldwide.

Miele and Samsung among range hoods worldwide, by month

Share of searches by month for Samsung, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSamsungMieleFisher & PaykelWhirlpoolBroan-NuToneBoschVent-A-HoodHauslane
Oct 202581.6%8.2%6%1.8%0.6%0.66%0.54%0.44%0.13%
Nov 202584%6.9%6.2%1.2%0.36%0.45%0.37%0.3%0.13%
Dec 202579.6%8%8.8%1.4%0.48%0.64%0.39%0.43%0.19%
Jan 202680.4%8.1%7.3%1.8%0.59%0.65%0.48%0.53%0.19%
Feb 202677.4%11.1%7%1.7%0.76%0.77%0.52%0.51%0.15%
Mar 202679.6%9.3%7.2%1.8%0.5%0.64%0.43%0.43%0.15%
Apr 202682.1%8.2%6.1%1.5%0.43%0.66%0.45%0.44%0.16%
May 202682.2%8.2%6.1%1.5%0.49%0.54%0.43%0.36%0.16%
Jun 202682.3%8.3%6.1%1.5%0.47%0.54%0.38%0.36%0.13%
Jul 202677.6%11.2%7.1%1.7%0.67%0.63%0.45%0.52%0.15%
Aug 202679.9%9.3%7.2%1.4%0.56%0.53%0.44%0.43%0.15%
Sep 202682.1%8.2%6.1%1.5%0.58%0.54%0.45%0.36%0.13%

How has the Miele and Samsung comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Miele took it in December 2025, Samsung took it in January 2026.
  • Across the 12 months ending September 2026, Miele’s share of searches among range hoods worldwide moved from 6% to 6.1%, and its estimated monthly branded searches held steady at 111K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among range hoods worldwide held steady at 8.2%, and its estimated monthly branded searches held steady at 151K.

How did search popularity change for range hoods worldwide in September 2026?

2 changes
  1. In September 2026, Miele lost share of searches among range hoods worldwide, from 7.2% to 6.1%.

  2. In September 2026, Samsung lost share of searches among range hoods worldwide, from 9.3% to 8.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Miele’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Miele

2 branded search terms

  • miele com
  • miele vacuum

Samsung

2 branded search terms

  • samsung com
  • samsung washer

How the Brand Demand Index is measured

Other head-to-heads among range hoods

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.