Brandwave

Macpac vs Outdoor Research:Which is more popular?

In September 2026, Macpac had more branded searches than Outdoor Research among rain jacket brands worldwide. Macpac had about 135,000 branded searches, while Outdoor Research had 74,000. Macpac made up 1.4% of all rain jacket brand searches we track, and Outdoor Research accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about rain jacket brands, Outdoor Research appeared in three of the five answers and Macpac in none.

Among rain jacket brands worldwide in September 2026

Who do people search for more?

Macpac, about 82% more searches than Outdoor Research

Macpac 135K searchesOutdoor Research 74K searches

Who does AI mention more?

Outdoor Research, mentioned in 3 of 5 answers, Macpac in 0

Outdoor Research in 3 of 5Macpac in 0 of 5

Who does AI recommend more?

Outdoor Research, the only one of the two named

Outdoor Research first in 3Macpac never named

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Top rain jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Outdoor Research was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Macpac did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patagonia1st
  2. Arc'teryx2nd
  3. Outdoor Research3rd
  4. The North Face4th
  5. Kathmandu–
  6. Macpac–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arc'teryx4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Outdoor Research3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The North Face2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Macpac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rain jacket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Macpac or Outdoor Research more popular in search?

This chart shows how often people search Google for Macpac and Outdoor Research by name. Each line represents a brand's share of searches for all six rain jacket brands we track, month by month, from English-language searches worldwide.

Macpac and Outdoor Research among rain jacket brands worldwide, by month

Share of searches by month for Macpac, Outdoor Research. The figures are in the table below the chart.

View monthly share of searches table
MonthThe North FacePatagoniaArc'teryxKathmanduMacpacOutdoor Research
Oct 202546.4%28.3%19%4.7%0.94%0.63%
Nov 202552%23.4%19.1%3.9%0.94%0.63%
Dec 202549.3%22.2%22.2%4.5%1.1%0.73%
Jan 202647%25.8%21.2%4.3%1%0.69%
Feb 202643.8%29.5%19.7%4.8%1.2%0.97%
Mar 202637.5%33.6%18.3%8.2%1.7%0.74%
Apr 202633.8%34%18.6%10.2%2.5%0.92%
May 202638.4%31.6%17.3%9.5%2.3%0.85%
Jun 202632.9%33.1%18.1%12.1%3%0.89%
Jul 202638.4%31.6%17.3%9.5%2.3%0.85%
Aug 202639.4%29.5%19.7%8.9%1.8%0.8%
Sep 202641.5%27.9%22.8%5.6%1.4%0.75%

How has the Macpac and Outdoor Research comparison changed over the last 12 months?

3 findings
  • Macpac was ahead of Outdoor Research in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Macpac’s share of searches among rain jacket brands worldwide moved from 0.94% to 1.4%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Outdoor Research’s share of searches among rain jacket brands worldwide moved from 0.63% to 0.75%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for rain jacket brands worldwide in September 2026?

2 changes

  1. Macpac’s share of searches among rain jacket brands worldwide has lost ground for 3 months in a row, from 3% to 1.4% in September 2026.

  2. Estimated monthly branded searches for Outdoor Research worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Macpac’s and Outdoor Research’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Macpac

1 branded search term

  • macpac

Outdoor Research

1 branded search term

  • outdoor research

How the Brand Demand Index is measured

Other head-to-heads among rain jacket brands

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