2XU vs Salomon:Which is searched more?
In September 2026, 2XU had more branded searches than Salomon among race belt brands worldwide. 2XU was estimated to have 90.5K branded searches compared to Salomon’s 27.1K, and held a 74.2% Share of Search versus Salomon’s 22.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, 2XU or Salomon?
Compare the race belt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for 2XU, Salomon. The figures are in the table below the chart.
View monthly share of search table
| Month | 2XU | Salomon | Ultimate Direction |
|---|---|---|---|
| Oct 2025 | 76.6% | 18.8% | 4.6% |
| Nov 2025 | 83% | 13.7% | 3.3% |
| Dec 2025 | 77.3% | 19% | 3.8% |
| Jan 2026 | 73.6% | 22% | 4.4% |
| Feb 2026 | 72.8% | 21.9% | 5.3% |
| Mar 2026 | 73.6% | 22% | 4.4% |
| Apr 2026 | 73.6% | 22% | 4.4% |
| May 2026 | 76.5% | 18.9% | 4.6% |
| Jun 2026 | 73.6% | 22% | 4.4% |
| Jul 2026 | 73.6% | 22% | 4.4% |
| Aug 2026 | 70.2% | 25.7% | 4.2% |
| Sep 2026 | 74.2% | 22.2% | 3.6% |
How has the 2XU and Salomon comparison changed over the last 12 months?
3 findings
- 2XU was ahead of Salomon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 2XU’s estimated Share of Search among race belt brands worldwide moved from 76.6% to 74.2%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Salomon’s estimated Share of Search among race belt brands worldwide moved from 18.8% to 22.2%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for race belt brands worldwide in September 2026?
2 changes
In September 2026, 2XU gained estimated Share of Search among race belt brands worldwide, from 70.2% to 74.2%.
In September 2026, Salomon lost estimated Share of Search among race belt brands worldwide, from 25.7% to 22.2%.
Other head-to-heads among race belt brands
How each brand is measured
Brandwave collects information about searches that people make online using 2XU’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.