Brandwave

Proptech:Which brands are most popular in search?

In August 2026, AppFolio was the most searched among proptech worldwide, with an estimated 165K branded searches and 46.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. AppFolio46.4%
  2. Yardi20.8%
  3. Buildium17%
  4. Entrata9.3%
  5. MRI Software4.2%
  6. Reapit2.3%

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Share of SearchLeaderboard

Compare the proptech people work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among proptech worldwide, by month

Share of Search by month for AppFolio, Yardi, Buildium, Entrata, MRI Software, Reapit. The figures are in the table below the chart.

View monthly share of search table
MonthAppFolioYardiBuildiumEntrataMRI SoftwareReapit
Oct 202543.1%23.6%15.8%10.6%4.7%2.1%
Nov 202539%26.2%17.6%9.6%5.2%2.3%
Dec 202541.6%22.9%18.7%10.2%4.6%2%
Jan 202641.7%22.8%18.7%10.2%4.6%2%
Feb 202643.1%23.6%15.8%10.6%4.7%2.1%
Mar 202641.5%22.7%18.6%10.2%4.5%2.5%
Apr 202641.5%22.7%18.6%10.2%4.5%2.5%
May 202642.5%23.3%15.6%10.4%5.7%2.5%
Jun 202641.1%22.5%18.4%10.1%5.5%2.5%
Jul 202645.1%20.2%16.5%11.1%4.9%2.2%
Aug 202646.4%20.8%17%9.3%4.2%2.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.AppFolio

    46.4%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Yardi

    20.8%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Buildium

    17%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Entrata

    9.3%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.7 points.

  5. 5.MRI Software

    4.2%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  6. 6.Reapit

    2.3%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among proptech worldwide?

In August 2026, AppFolio was the most searched among proptech worldwide, with an estimated 165K branded searches and 46.4% estimated Share of Search within this set. Yardi is in 2nd place, 25.6 percentage points behind at 20.8% Share of Search.

Global proptech, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
AppFolio43.1% → 46.4%46.4%Aug 202639%Nov 20251st
Yardi23.6% → 20.8%26.2%Nov 202520.2%Jul 20262nd
Buildium15.8% → 17%18.7%Dec 202515.6%May 20263rd
Entrata10.6% → 9.3%11.1%Jul 20269.3%Aug 20264th
MRI Software4.7% → 4.2%5.7%May 20264.2%Aug 20265th
Reapit2.1% → 2.3%2.5%May 20262%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, AppFolio’s estimated Share of Search among proptech worldwide increased from 43.1% to 46.4%.
  • Across the 11 months ending August 2026, Yardi’s estimated Share of Search among proptech worldwide decreased from 23.6% to 20.8%.
  • Across the 11 months ending August 2026, Buildium’s estimated Share of Search among proptech worldwide increased from 15.8% to 17%.
  • Across the 11 months ending August 2026, Entrata’s estimated Share of Search among proptech worldwide decreased from 10.6% to 9.3%.
  • Across the 11 months ending August 2026, MRI Software’s estimated Share of Search among proptech worldwide decreased from 4.7% to 4.2%.
  • Across the 11 months ending August 2026, AppFolio’s estimated Share of Search among proptech worldwide peaked at 46.4% in August 2026 and was lowest at 39% in November 2025.
  • Across the 11 months ending August 2026, Yardi’s estimated Share of Search among proptech worldwide peaked at 26.2% in November 2025 and was lowest at 20.2% in July 2026.
  • Across the 11 months ending August 2026, Buildium’s estimated Share of Search among proptech worldwide peaked at 18.7% in December 2025 and was lowest at 15.6% in May 2026.
  • Across the 11 months ending August 2026, Entrata’s estimated Share of Search among proptech worldwide peaked at 11.1% in July 2026 and was lowest at 9.3% in August 2026.
  • Across the 11 months ending August 2026, MRI Software’s estimated Share of Search among proptech worldwide peaked at 5.7% in May 2026 and was lowest at 4.2% in August 2026.
  • Across the 11 months ending August 2026, Reapit held steady: its estimated Share of Search among proptech worldwide moved less than 0.5 percentage points.

How did search popularity change for proptech worldwide in August 2026?

  1. In August 2026, AppFolio gained estimated Share of Search among proptech worldwide, from 45.1% to 46.4%.

  2. In August 2026, Yardi gained estimated Share of Search among proptech worldwide, from 20.2% to 20.8%.

  3. In August 2026, Entrata lost estimated Share of Search among proptech worldwide, from 11.1% to 9.3%.

  4. In August 2026, MRI Software lost estimated Share of Search among proptech worldwide, from 4.9% to 4.2%.

  5. Estimated monthly branded searches for Reapit worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  6. Estimated monthly branded searches for Buildium worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.

How the Brand Demand Index is measured

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