AppFolio vs MRI Software:Which is more popular by branded search?
In August 2026, AppFolio had more branded searches than MRI Software among proptech worldwide. AppFolio was estimated to have 165K branded searches compared to MRI Software’s 14.8K, and held a 46.4% Share of Search versus MRI Software’s 4.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AppFolio or MRI Software?
Compare the proptech people work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AppFolio, MRI Software. The figures are in the table below the chart.
View monthly share of search table
| Month | AppFolio | Yardi | Buildium | Entrata | MRI Software | Reapit |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 23.6% | 15.8% | 10.6% | 4.7% | 2.1% |
| Nov 2025 | 39% | 26.2% | 17.6% | 9.6% | 5.2% | 2.3% |
| Dec 2025 | 41.6% | 22.9% | 18.7% | 10.2% | 4.6% | 2% |
| Jan 2026 | 41.7% | 22.8% | 18.7% | 10.2% | 4.6% | 2% |
| Feb 2026 | 43.1% | 23.6% | 15.8% | 10.6% | 4.7% | 2.1% |
| Mar 2026 | 41.5% | 22.7% | 18.6% | 10.2% | 4.5% | 2.5% |
| Apr 2026 | 41.5% | 22.7% | 18.6% | 10.2% | 4.5% | 2.5% |
| May 2026 | 42.5% | 23.3% | 15.6% | 10.4% | 5.7% | 2.5% |
| Jun 2026 | 41.1% | 22.5% | 18.4% | 10.1% | 5.5% | 2.5% |
| Jul 2026 | 45.1% | 20.2% | 16.5% | 11.1% | 4.9% | 2.2% |
| Aug 2026 | 46.4% | 20.8% | 17% | 9.3% | 4.2% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the AppFolio and MRI Software comparison changed over the last 12 months?
3 findings
- AppFolio was ahead of MRI Software in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AppFolio’s estimated Share of Search among proptech worldwide moved from 43.1% to 46.4%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 11 months ending August 2026, MRI Software’s estimated Share of Search among proptech worldwide moved from 4.7% to 4.2%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for proptech worldwide in August 2026?
2 changes
In August 2026, AppFolio gained estimated Share of Search among proptech worldwide, from 45.1% to 46.4%.
In August 2026, MRI Software lost estimated Share of Search among proptech worldwide, from 4.9% to 4.2%.
How each brand is measured
Brandwave collects information about searches that people make online using AppFolio’s and MRI Software’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AppFolio
1 branded search term
- appfolio
MRI Software
1 branded search term
- mri software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.