AppFolio vs Entrata:Which is more popular by branded search?
In August 2026, AppFolio had more branded searches than Entrata among property management software worldwide. AppFolio was estimated to have 165K branded searches compared to Entrata’s 33.1K, and held a 45.1% Share of Search versus Entrata’s 9.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AppFolio or Entrata?
Compare the systems landlords manage properties with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AppFolio, Entrata. The figures are in the table below the chart.
View monthly share of search table
| Month | AppFolio | Yardi | Buildium | DoorLoop | Entrata |
|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 23.2% | 15.5% | 8.5% | 10.4% |
| Nov 2025 | 38.2% | 25.7% | 17.2% | 9.4% | 9.4% |
| Dec 2025 | 40.1% | 22.1% | 18.1% | 9.9% | 9.9% |
| Jan 2026 | 40.2% | 22% | 18% | 9.9% | 9.9% |
| Feb 2026 | 41.6% | 22.8% | 15.2% | 10.2% | 10.2% |
| Mar 2026 | 40.2% | 22% | 18% | 9.9% | 9.9% |
| Apr 2026 | 40.2% | 22% | 18% | 9.9% | 9.9% |
| May 2026 | 41.6% | 22.8% | 15.2% | 10.2% | 10.2% |
| Jun 2026 | 40.2% | 22% | 18% | 9.9% | 9.9% |
| Jul 2026 | 44.2% | 19.8% | 16.2% | 8.9% | 10.9% |
| Aug 2026 | 45.1% | 20.2% | 16.5% | 9.1% | 9.1% |
| Sep 2026 | — | — | — | — | — |
How has the AppFolio and Entrata comparison changed over the last 12 months?
3 findings
- AppFolio was ahead of Entrata in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AppFolio’s estimated Share of Search among property management software worldwide moved from 42.4% to 45.1%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 11 months ending August 2026, Entrata’s estimated Share of Search among property management software worldwide moved from 10.4% to 9.1%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for property management software worldwide in August 2026?
2 changes
In August 2026, AppFolio gained estimated Share of Search among property management software worldwide, from 44.2% to 45.1%.
In August 2026, Entrata lost estimated Share of Search among property management software worldwide, from 10.9% to 9.1%.
How each brand is measured
Brandwave collects information about searches that people make online using AppFolio’s and Entrata’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.