Brandwave

PRINCE2 vs Scrum Alliance:Which is searched more?

In September 2026, Scrum Alliance had more branded searches than PRINCE2 among project management certifications worldwide. Scrum Alliance had about 18,100 branded searches, while PRINCE2 had 14,800. Scrum Alliance made up 19.5% of all project management certification searches we track, and PRINCE2 accounted for 16%. These are worldwide searches for English-language branded terms.

Share of searches among project management certifications worldwide in September 2026Is PRINCE2 or Scrum Alliance more popular in search?
PRINCE216%14.8K searches
vs
Scrum Alliance19.5%18.1K searches

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Is PRINCE2 or Scrum Alliance more popular in search?

Compare the project management certifications operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

PRINCE2 and Scrum Alliance among project management certifications worldwide, by month

Share of searches by month for Scrum Alliance, PRINCE2. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Project Management CertificateScrum AlliancePRINCE2Certified Associate in Project ManagementPMIProject Management ProfessionalAPMEXINAxelos
Oct 202522%22%14.7%14.7%9.8%9.8%6.6%0.26%0.09%
Nov 202522.9%22.9%15.3%12.5%10.2%10.2%5.6%0.22%0.09%
Dec 202522.3%22.3%14.9%14.9%9.9%9.9%5.4%0.26%0.11%
Jan 202624.6%20.2%16.5%13.5%11%9%4.9%0.16%0.08%
Feb 202622.8%18.7%15.2%18.7%10.2%8.3%5.6%0.22%0.22%
Mar 202630.1%16.5%13.5%16.5%9%9%4.9%0.24%0.24%
Apr 202623.2%19%15.5%15.5%10.4%10.4%5.7%0.18%0.09%
May 202627.4%15%12.2%22.4%10%8.2%4.5%0.22%0.14%
Jun 202631.6%14.1%11.5%21.1%9.4%7.7%4.2%0.16%0.07%
Jul 202634%15.2%12.4%15.2%8.3%10.2%4.5%0.14%0.08%
Aug 202627%18%14.8%14.8%9.9%9.9%5.4%0.21%0.07%
Sep 202624%19.5%16%13.1%10.7%10.7%5.8%0.18%0.08%

How has the PRINCE2 and Scrum Alliance comparison changed over the last 12 months?

3 findings

How did search popularity change for project management certifications worldwide in September 2026?

2 changes
  1. In September 2026, PRINCE2 overtook Certified Associate in Project Management to rank 3rd among project management certifications worldwide, with 16% of the searches.

  2. In September 2026, Scrum Alliance gained share of searches among project management certifications worldwide, from 18% to 19.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PRINCE2’s and Scrum Alliance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PRINCE2

1 branded search term

  • prince2 certification

Scrum Alliance

1 branded search term

  • scrum alliance

How the Brand Demand Index is measured

Other head-to-heads among project management certifications

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