PMI vs Scrum Alliance:Which is searched more?
In September 2026, Scrum Alliance had more branded searches than PMI among project management certifications worldwide. Scrum Alliance had about 18,100 branded searches, while PMI had 9,900. Scrum Alliance made up 19.5% of all project management certification searches we track, and PMI accounted for 10.7%. These are worldwide searches for English-language branded terms.
Follow PMI vs Scrum Alliance and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is PMI or Scrum Alliance more popular in search?
Compare the project management certifications operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Scrum Alliance, PMI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Project Management Certificate | Scrum Alliance | PRINCE2 | Certified Associate in Project Management | PMI | Project Management Professional | APM | EXIN | Axelos |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22% | 22% | 14.7% | 14.7% | 9.8% | 9.8% | 6.6% | 0.26% | 0.09% |
| Nov 2025 | 22.9% | 22.9% | 15.3% | 12.5% | 10.2% | 10.2% | 5.6% | 0.22% | 0.09% |
| Dec 2025 | 22.3% | 22.3% | 14.9% | 14.9% | 9.9% | 9.9% | 5.4% | 0.26% | 0.11% |
| Jan 2026 | 24.6% | 20.2% | 16.5% | 13.5% | 11% | 9% | 4.9% | 0.16% | 0.08% |
| Feb 2026 | 22.8% | 18.7% | 15.2% | 18.7% | 10.2% | 8.3% | 5.6% | 0.22% | 0.22% |
| Mar 2026 | 30.1% | 16.5% | 13.5% | 16.5% | 9% | 9% | 4.9% | 0.24% | 0.24% |
| Apr 2026 | 23.2% | 19% | 15.5% | 15.5% | 10.4% | 10.4% | 5.7% | 0.18% | 0.09% |
| May 2026 | 27.4% | 15% | 12.2% | 22.4% | 10% | 8.2% | 4.5% | 0.22% | 0.14% |
| Jun 2026 | 31.6% | 14.1% | 11.5% | 21.1% | 9.4% | 7.7% | 4.2% | 0.16% | 0.07% |
| Jul 2026 | 34% | 15.2% | 12.4% | 15.2% | 8.3% | 10.2% | 4.5% | 0.14% | 0.08% |
| Aug 2026 | 27% | 18% | 14.8% | 14.8% | 9.9% | 9.9% | 5.4% | 0.21% | 0.07% |
| Sep 2026 | 24% | 19.5% | 16% | 13.1% | 10.7% | 10.7% | 5.8% | 0.18% | 0.08% |
How has the PMI and Scrum Alliance comparison changed over the last 12 months?
3 findings
- Scrum Alliance was ahead of PMI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PMI’s share of searches among project management certifications worldwide moved from 9.8% to 10.7%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Scrum Alliance’s share of searches among project management certifications worldwide moved from 22% to 19.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for project management certifications worldwide in September 2026?
2 changes
In September 2026, Scrum Alliance gained share of searches among project management certifications worldwide, from 18% to 19.5%.
In September 2026, PMI gained share of searches among project management certifications worldwide, from 9.9% to 10.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using PMI’s and Scrum Alliance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PMI
1 branded search term
- pmi certification
Scrum Alliance
1 branded search term
- scrum alliance
Other head-to-heads among project management certifications
- Google Project Management Certificate vs Scrum Alliance: compare search popularity
Google Project Management Certificate vs PRINCE2: compare search popularity- Google Project Management Certificate vs Certified Associate in Project Management: compare search popularity
- Google Project Management Certificate vs PMI: compare search popularity
- Scrum Alliance vs PRINCE2: compare search popularity
- Scrum Alliance vs Certified Associate in Project Management: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.