Brandwave

Google Project Management Certificate vs Scrum Alliance:Which is more popular?

In September 2026, Google Project Management Certificate had more branded searches than Scrum Alliance among project management certifications worldwide. Google Project Management Certificate had about 22,200 branded searches, while Scrum Alliance had 18,100. Google Project Management Certificate made up 24% of all project management certification searches we track, and Scrum Alliance accounted for 19.5%. When we asked ChatGPT and Google AI Overviews about project management certifications, Google Project Management Certificate appeared in three of the five answers and Scrum Alliance in none.

Among project management certifications worldwide in September 2026

Who do people search for more?

Google Project Management Certificate, about 23% more searches than Scrum Alliance

Google Project Management Certificate 22.2K searchesScrum Alliance 18.1K searches

Who does AI mention more?

Google Project Management Certificate, mentioned in 3 of 5 answers, Scrum Alliance in 0

Google Project Management Certificate in 3 of 5Scrum Alliance in 0 of 5

Who does AI recommend more?

Google Project Management Certificate, the only one of the two named

Google Project Management Certificate first in 3Scrum Alliance never named

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Top project management certifications in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Project Management Certificate was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Scrum Alliance did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Project Management Professional1st
  2. PRINCE22nd
  3. Certified Associate in Project Management3rd
  4. Google Project Management Certificate4th
  5. PMI5th
  6. Scrum Alliance–
  7. APM–
  8. EXIN–
  9. Axelos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PRINCE25 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Project Management Professional4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Project Management Certificate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Certified Associate in Project Management3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PMI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scrum Alliance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • APM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EXIN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Axelos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about project management certifications

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Google Project Management Certificate or Scrum Alliance more popular in search?

This chart shows how often people search Google for Google Project Management Certificate and Scrum Alliance by name. Each line represents a brand's share of searches for all nine project management certifications we track, month by month, from English-language searches worldwide.

Google Project Management Certificate and Scrum Alliance among project management certifications worldwide, by month

Share of searches by month for Google Project Management Certificate, Scrum Alliance. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Project Management CertificateScrum AlliancePRINCE2Certified Associate in Project ManagementPMIProject Management ProfessionalAPMEXINAxelos
Oct 202522%22%14.7%14.7%9.8%9.8%6.6%0.26%0.09%
Nov 202522.9%22.9%15.3%12.5%10.2%10.2%5.6%0.22%0.09%
Dec 202522.3%22.3%14.9%14.9%9.9%9.9%5.4%0.26%0.11%
Jan 202624.6%20.2%16.5%13.5%11%9%4.9%0.16%0.08%
Feb 202622.8%18.7%15.2%18.7%10.2%8.3%5.6%0.22%0.22%
Mar 202630.1%16.5%13.5%16.5%9%9%4.9%0.24%0.24%
Apr 202623.2%19%15.5%15.5%10.4%10.4%5.7%0.18%0.09%
May 202627.4%15%12.2%22.4%10%8.2%4.5%0.22%0.14%
Jun 202631.6%14.1%11.5%21.1%9.4%7.7%4.2%0.16%0.07%
Jul 202634%15.2%12.4%15.2%8.3%10.2%4.5%0.14%0.08%
Aug 202627%18%14.8%14.8%9.9%9.9%5.4%0.21%0.07%
Sep 202624%19.5%16%13.1%10.7%10.7%5.8%0.18%0.08%

How has the Google Project Management Certificate and Scrum Alliance comparison changed over the last 12 months?

3 findings

How did search popularity change for project management certifications worldwide in September 2026?

2 changes

  1. In September 2026, Scrum Alliance gained share of searches among project management certifications worldwide, from 18% to 19.5%.

  2. In September 2026, Google Project Management Certificate lost share of searches among project management certifications worldwide, from 27% to 24%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Project Management Certificate’s and Scrum Alliance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Project Management Certificate

1 branded search term

  • google project management certificate

Scrum Alliance

1 branded search term

  • scrum alliance

How the Brand Demand Index is measured

Other head-to-heads among project management certifications

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