Brandwave

HP vs Kyocera:Which is searched more?

In September 2026, Kyocera had more branded searches than HP among printer toner brands worldwide. Kyocera was estimated to have 165K branded searches compared to HP’s 14.8K, and held a 14.3% Share of Search versus HP’s 1.3%. These are worldwide searches for English-language branded terms.

Share of Search among printer toner brands worldwide in September 2026Which is more popular in search, HP or Kyocera?
HP1.3%14.8K searches
vs
Kyocera14.3%165K searches

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Which is more popular in search, HP or Kyocera?

Compare the printer toner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

HP and Kyocera among printer toner brands worldwide, by month

Share of Search by month for Kyocera, HP. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonBrotherKyoceraCanonHPFuji Xerox
Oct 202559.3%14.5%14.5%8%2.4%1.3%
Nov 202560.1%14.7%14.7%8.1%1.3%1.1%
Dec 202561.3%15%12.3%8.2%2%1.1%
Jan 202661.5%15%12.3%8.2%2%0.9%
Feb 202661.5%15.1%12.3%8.3%1.7%1.1%
Mar 202659.7%14.6%14.6%8%2%1.1%
Apr 202662.7%15.4%12.6%6.9%1.4%1.1%
May 202662.7%15.4%12.6%6.9%1.4%1.1%
Jun 202662.8%15.4%12.6%6.9%1.1%1.1%
Jul 202660.9%18.2%12.2%6.7%1.1%0.9%
Aug 202659.9%17.9%12%8.1%1.3%0.88%
Sep 202658.3%17.4%14.3%7.8%1.3%0.86%

How has the HP and Kyocera comparison changed over the last 12 months?

  • Kyocera was ahead of HP in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among printer toner brands worldwide moved from 2.4% to 1.3%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
  • Across the 12 months ending September 2026, Kyocera’s estimated Share of Search among printer toner brands worldwide moved from 14.5% to 14.3%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for printer toner brands worldwide in September 2026?

  1. In September 2026, Kyocera gained estimated Share of Search among printer toner brands worldwide, from 12% to 14.3%.

  2. Estimated monthly branded searches for HP worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

Other head-to-heads among printer toner brands

How each brand is measured

Brandwave collects information about searches that people make online using HP’s and Kyocera’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HP

1 branded search term

  • hp envy printer

Kyocera

1 branded search term

  • kyocera

How the Brand Demand Index is measured

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